Channels Of Distribution And Retailing

Marketing Chapter 14 Channels of distribution
Ditribution´s role whithin a marketing mix is getting the product to its target market. The first critical activity in getting a product to market isarranging for its sale and the transfer of title from producer to final customer.
A middleman is a business firma that renders services related directly to the sale and/or purchase of a product as itflows from producer to customer, agent middlemen neve own the products, but they do arrange the transfer of title
Middlemen may be able to carry out distribution activities better or more cheaplythan products, consumers, or even other middlemen
To design channels that satisfy customers and outdo competition, an organized approach is required, there are four decisions, 1) specify the role ofdistribution, 2) select the type of channel, 3) determine intensity of distribution 4) choose specific channel members
A vertical marketing system is a tightly coordinated distribution channeldesigned specifically to improve operating efficiency and marketing effectiveness.
Product considerations are unit value, perishability, technical nature.
The role of distribution is to get a product toits target market a distribution channel carries out this assignment, with middlemen performing some tasks, a middleman is a business firm that renders services directly related to the purchase and/orsale of a product as it flows from producer to consumer middlemen can be eliminated from a channel, but some organizations or individuals still has to carry out their essential functions.
Distributionintensity refers to the number of middlemen a producer uses at the wholesale and retail levels in a particular territory, to increase distribution intensity which ranges from intensive to selectiveto exclusive
Channel partnership are part of a significant trend called relationship marketing attempts to control distribution may be subject to legal constraints, some practices such as exclusive...