Chile

Part 1
a. Choose a country in Central or South America, where you consider that Starbucks can penetrate effectively. Define those political, economic, social and cultural factors that are relevant in this new market and may affect the Group's investment strategy.

Country: Chile

Geography
Long and narrow, it stretches the farthest south in the world, hemmed in by mountains on one side andon the other by the Pacific. Chile is a long, tapered stretch of land in the south west of Latin America. Its geography extends from the Antarctic in the extreme south to the Atacama Desert in the north, the most arid in the world.

Location and Boundaries
Chile spans three continents. It has its primary territory on the South American continent, from 17°30' S in the north to 56º30' S, onthe southern Diego Ramírez Islands. Its westernmost border is Easter Island in Oceania, at 27º S and 109º W, and it has territory in Antarctica between the 53° W and 90° W meridians.

Chile borders Peru in the north, Bolivia and Argentina in the east, the Antarctic in the south, and the Pacific Ocean in the west, along its 4,300 km coastline (2,700 mi).

Relief and Diversity
Ancientglaciers, snow-white salt plains, the driest desert on the planet, and a multitude of forests, lakes and active volcanoes. The terrain is mountainous–only one fifth of Chile’s surface is flat.

The total surface area of Chile is 756,950 sq km (292,183 sq mi), or 2,006,096 sq km (1,246,530 sq mi) including the Chilean Antarctic territory.

Regions
The central region is the most developed, due toits abundant resources and rich landscape. Farther south towards Bio-Bio, Araucanía and the Lake District the landscape is covered with thick temperate rainforest, lakes and lagoons.

The Pacific islands include volcanic Easter Island (Rapa Nui), dating back to the earliest days on Earth, and the Juan Fernandez Archipelago, which features Robinson Crusoe Island.

Central Depression
Betweenthe Coastal Range and the Andes lies the central depression, made up from valleys and plains. The landscape and climate in this depression is extremely diverse, stretching from the desert zones in the north to the forests and lakes in the south, including the largest lake in Chile, Lago Llanquihue. Most of Chile’s major cities are found in the central depression, as the climates and flatterterrain are more suitable for urban growth.

The Andes
The imposing Cordillera de Los Andes is like the backbone of Chile. It is the continuation of a mountain range that emerges in Colombia and which has, between the north of Chile and Santiago, an average height of 5,000m (16,404 ft) above sea level. South of Santiago it begins to descend until it vanishes in the continent’s extreme south. Itrises up again in the Antarctic, where it is called the Antartandes or the Antarctic Andes.

Its most outstanding peaks are located in the north and center of Chile. These are the volcanoes Llullaillaco (6,739 m or 22,109 ft); Tres Cruces (6,749 m or 22,142 ft); Cerro Tupungato (6,635 m or 21,678 ft) and the highest volcano on the planet, Ojos del Salado (6,893 m or 22,614 ft). In the extremesouth, where the Patagonian Andes emerge, the most outstanding peaks are the renowned and beautiful horns of Torres del Paine and Mount Fitz Roy.


Chilean Food and wine
The dining scene in Chile today includes fresh sushi and Turkish coffee as well as Chilean classics.
For many years, dining in Chile was restricted to the traditional dishes of rural kitchens and urban fast food joints, andtraversing the pastures, lakes, beaches and deserts of the Chilean countryside still yields some of the best classic dining experiences. In the cities, however, an emergent international and fine dining scene has introduced a new side to Chile’s culinary personality.

Traditional Chilean dining
For most Chileans lunch is the largest meal of the day. Dinner is usually referred to as “once,” a...