China

Páginas: 2 (493 palabras) Publicado: 25 de abril de 2010
KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain, specializing in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original RecipeStrips with home-style sides, Honey BBQWings, and freshly made chicken sandwiches.

 Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories aroundthe world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world.
 KFC is part of Yum! Brands, Inc., the world's largest restaurant company interms of system restaurants, with more than 36,000 locations around the world. The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008.

 Yum! Brands, Inc.,based in Louisville, Ky., is the world's largest restaurant company in terms of system restaurants with more than 36,000 restaurants in over 110 countries and territories and more than 1 millionassociates.Yum! is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008.  Outside the United States in 2008, the Yum! system opened more than four new restaurants each dayof the year, making us the largest retail developer in the world.

 The Yum! system includes three operating segments: U.S., International (Yum! Restaurants International) and China Division(includes mainland China, Thailand and KFC Taiwan).

AtYum! they're building a vibrant global business by focusing on four key business strategies: 1. 2. 3. 4. Build leading brands across China in everysignificant category Drive aggressive international expansion and build strong brands everywhere Dramatically improve U.S. brand positions, consistency and returns Drive industry-leading, long-termshareholder and franchisee value

Mainland China is Yum! Brands number one market for new company restaurant development worldwide. In 2008, operating profits for the China Division were $469 million...
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