China

1. Because China’s government has made a more open economic outlook, where we see a lot of potential because of it immense market with more than 1 billion people, and as a rompope enterprise we willintroduce our product into China population as a digestive drink. The acquisitive power of the Chinese population has been growing amazingly. China is the second biggest economy in the world. Sincestanding at the sixth place has advanced to the second place; with this example we notice the outstanding potential that this country means. China is meant to be the most powerful economy in the future.2. Our main purpose is to create a meaning of our product for the Asian consumer.

* The modification/ adaptation you would make in the product to make it suitable for the country youchoose: content, image, label, language

A= We’re going to make an adaptation just in the presentation of our product; we can’t do any changes about its content or ingredients because it might changethat specific taste. About the label, we obviously are going to create a brand new label because of China’s law and going to change the language for a better understanding and avoid that kind ofproblems. We’re going to adapt the bottle presentation for different kind of situations or events; if our customers just like to have a digestive beverage after a satisfying meal we have the non alcoholicRompope, but if the customer will like to have some Rompope drinks at any occasion he could find it at the supermarket with a higher percent of alcohol.

* Who your target market is. Be specificand detailed when describing this. (Use expressions studied last partial: it targets, it is aimed at…)

A= Our product is not aimed at a specific social class because it is a product that hasn’t ahigh or low price, and when we are dealing with a new market is very difficult to set up a high price because it may be that this does not have a good impact to culture we are working with.

It may...