Coca Cola Plan De Marketing

Marketing Plan 2011
(Proposal) By: Suleman Zafar
FAST Business School

Objective
for

2011

“

to

increase sales

of coca-cola by

3% ”

“

to create

High Visibility

ofcoca-cola

”

“

make coca-cola

favorite brand among youth ”

the Town

Paint

Red
with

COKE

Objective of Activity

“

Objective is to create

High Visibility
”

ofcoca-cola

3 phases

Merchandising… Area Storming… Wall Painting…

Phase 1…

Merchandising…
Soft Merchandising Permanent Merchandising

Regular
Directional signs Shelf SeparatorsShelf Talkers Posters Racks

merchandising

merchandising
Cash counter Branding Available Here Signs Sun Shades Gondolas Racks

Permanent

Must Win Channels
International Modern Trade OutletsLocal Modern Trade Outlets Traditional Trade Outlets

MAXIMIZE VISIBILITY

Elements Category Gondola Branding Shopping bag branding
Entrance branding Counter Branding Directionally SignsInternational Modern Trade

Local Modern Trade

Local Trade

 
  

 
  

 

Shelf Separators V-end Branding
One Way Vision


 


  

Elements Trolley BrandingPoles Branding

International Modern Trade  

Local Modern Trade

Local Trade



Floor Graphics Wind chimes
Shelf Talkers Bunting

 
 

 
 

 
 

Mobiles Posters

 

 

Phase 2…

Storming…

Area

Storming…
All efforts in one particular area at one time

Area

Elements of Area Branded Busses Storming…

Bus Stop Branding StreamersBanners Rickshaws Cutouts Green Belt Decorations Tree Branding Road Safety Message

Gulberg Cavalry Ground Bharia Town Muslim Town Garden Town Johar Town Model Town Faisal Town Samna bad MozangShadman Chaburji Township Mughalpura Dharampura Cantt Sadar Garri Shau Iqbal Town Liberty market Eden Canal Green City Paragon City Valencia PCSIR

Phase 3…

Painting…

Wall

Painting...