Coca Cola

Index Page

i. General Facts about Coca Cola…………………………………………………3
ii. History of Coca-cola……………………………………………………………..6
iii. Coca-Cola Global Marketing Strategy…………………………………………7
iv. Industry Analysis based on Porter’s Five Forces Analysis…………………...10
v.Swot Analysis of Coca-cola……………………………………………………..12
vi. Conclusion……………………………………………………………………….14
vii. Bibliography……………………………………………………………………..15

I.  General Facts about Coca Cola

A little introduction about Coca-cola

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-ColaCompany of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughoutthe 20th century.
The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores andvending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke,with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.
Missions, visions, and valuesMissionTheir Roadmap starts with their mission, which is enduring. It declares their purpose as a company and serves as the standard against which they weigh their actions and decisions.To refreshthe world.To inspire moments of optimism and happiness...To create value and make a difference. |
Vision 
Their vision serves as the framework for their Roadmap and guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable, quality growth.People: Be a great place to work where people are inspired to be the best they canbe.Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.Profit: Maximize long-term return to shareowners while beingmindful of our overall responsibilities.Productivity: Be a highly effective, lean and fast-moving organization. |
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Values Their values serve as a compass for their actions and describe how they behave in the world.Leadership: The courage to shape a better futureCollaboration: Leverage collective geniusIntegrity: Be realAccountability: If it is to be, it's up to mePassion: Committed in heart andmindDiversity: As inclusive as our brandsQuality: What we do, we do well |
Focus on the Market 
Focus on needs of our consumers, customers and franchise partnersGet out into the market and listen, observe and learnPossess a world viewFocus on execution in the marketplace every dayBe insatiably curious |
Work Smart
Act with urgencyRemain responsive to changeHave the courage to change...