Coca. Cola

COCA-COLA
History of Coca-Cola:

Coca-Cola was created on May 5, 1886. John Pemberton, the inventor, began working in the formula at 54 years of age.
The last count, unofficially, the world consumption of Coca-Cola exceeded 45,000 bottles per second.
In 1990 invested over 35,000 million euros in building a museum in Atlanta (Georgia), which is visited by over 3000 people every day, becomingone of the most visited museums in the world.
Today is the most widely distributed in the world, available in 205 countries. Alongside the typical American expression Okay, Coca-Cola is the most universally recognized word on earth, making it a symbol of Western lifestyle.
In the beginning, was introduced commercially as an effective tonic for the brain and nerves.
In 1938 he was declared drinkpar excellence in the United States. For Asa Candler, second owner of the Coca-Cola, part of the appeal of the drink that was supposed to be eased digestion.
Coca-Cola was the first widely available product that was both a patent medicine and a fizzy drink.
According to Mary Gah Humphreys (1894), the greatest merit of Coca-Cola is its democratic character: ... a poor drink beer, drink champagnea millionaire, but surely the two drink Coca-Cola.
Frank Robinson was the one who gave name to Coca-Cola, designed the logo, first used in an announcement on June 16, 1887 and was the first manufacturer in the final product. In the first year of life of drinking, total advertising spending was about $ 150.
We used the trams Atlanta to take your advertising and print coupons Robinson was freedrinks for locals and bars, through the Atlanta address book mailed. Without knowing it, had just invented what we now know by mailing.
When he died in 1887 Pemberton, Asa Candler is the sole partner and owner. In 1892, Candler decided to register the mark, but this was already registered.
In 1890, he edited for the first time Coca-Cola News, the journal of the house. In 1898 it distributed morethan 1 million items and promotional items with the slogan Drink Coca-Cola. Delicious and Refreshing. In 1897 his first border crossing. Coca-Cola was first distributed in Hawaii and Canada.
In 1899 the company consisted of a total of 20 people. In 1995 it was estimated directly or indirectly working for Coca-Cola an approximate total of over 8,000,000 people.
The imitators of Coke in thehundreds, such as: Afri-Kola, Coffee-Cola, Pepsi-Cola, etc, etc, etc. In 1926, the company said it had over 7000 imitation of Coca-Cola.
The bottle:
The company needed a makeover for his bottle. I had to serve a single premise: that would be recognized immediately in the dark and even broken. It is true that the curves are inspired by a woman. It was a simple mistake by a glass artisan who gave birthto the world's most popular package (1916).
Candler died in 1927, second owner of the mark and succeeded by his son Howard, who sold the company to Ernest Woodruff, who later gives in to his son Robert Woodruff, the true driving force behind the brand, under whose leadership the company became the most in the world. He remained as president for 60 years. Advertising at the time was suggestive,trying a slight approach to sex appeal, offered the cup without the honey.

In 1923, Coca-Cola was sold in each of the bars of the U.S. non-alcoholic.
Hollywood and Coca-Cola:
During the 30's appeared in ads for Coca-Cola the most prominent actors of the time.
Famous names such as Greta Garbo, Clark Gable, Cary Grant, Johnny Weismuller, Spencer Tracy and Joan Crawford would later marry thepresident of Pepsi, were among the Hollywood stars who represented Coca-Cola at the time. In 1930, Pepsi began the war.

Inventions Coke:
Something as common today as the pack of six bottles, created in 1923, the chest freezer, were created by the Company.
In 1928 Coca-Cola begins a very special relationship and that still remains with the Olympic Movement.
The picture we have of one of the most...