Coca Cola
Páginas: 2 (304 palabras)
Publicado: 15 de enero de 2013
Most large corporations in the United States have deep connections to the political process
through donations, lobbying and the revolving door between former executives and public office
andvice versa. Coke is no different, and the political profile provides this information. In addition
this section looks at the alarming case of Coke’s ties to Nazi Germany in the 1930s and 1940s.The social profile begins by looking at three cases where Coke’s business tactics have had
incredible impact on its employees, the general population and the environment. The section
coversCoke and its bottlers’ involvement with the anti-union activities of Colombia’s right-wing
paramilitaries. It then moves to a summary of the company’s operations in India where they are
takinglarge amounts of water from drought stricken areas to the detriment of the surrounding
population and the environment. Thirdly, the section looks at the results and motivation behind aland-mark racial discrimination class-action lawsuit filed against Coke by a group of African
American employees in the State of Georgia. Finally the section profiles Coke’s labour track and
theirlack of commitment towards using recycled plastic in areas without strict regulation.
The profile ends with information on Coke’s institutional investors and main suppliers.
The purpose of theprofile is to look at many aspects of Coke’s operations and dealings from a
critical perspective. The information provided here will act as a tool for dissecting and analyzing
certain parts ofCoke in order to discern its strengths and vulnerabilities. The profile presents
strategic information and intelligence on Coke in such a way that will be useful for front-line
activitiesagainst the company. At the end of each section is a box discussing specific strategies
on how to use the information presented in the profile for existing and future campaigns against
Coke.
through donations, lobbying and the revolving door between former executives and public office
andvice versa. Coke is no different, and the political profile provides this information. In addition
this section looks at the alarming case of Coke’s ties to Nazi Germany in the 1930s and 1940s.The social profile begins by looking at three cases where Coke’s business tactics have had
incredible impact on its employees, the general population and the environment. The section
coversCoke and its bottlers’ involvement with the anti-union activities of Colombia’s right-wing
paramilitaries. It then moves to a summary of the company’s operations in India where they are
takinglarge amounts of water from drought stricken areas to the detriment of the surrounding
population and the environment. Thirdly, the section looks at the results and motivation behind aland-mark racial discrimination class-action lawsuit filed against Coke by a group of African
American employees in the State of Georgia. Finally the section profiles Coke’s labour track and
theirlack of commitment towards using recycled plastic in areas without strict regulation.
The profile ends with information on Coke’s institutional investors and main suppliers.
The purpose of theprofile is to look at many aspects of Coke’s operations and dealings from a
critical perspective. The information provided here will act as a tool for dissecting and analyzing
certain parts ofCoke in order to discern its strengths and vulnerabilities. The profile presents
strategic information and intelligence on Coke in such a way that will be useful for front-line
activitiesagainst the company. At the end of each section is a box discussing specific strategies
on how to use the information presented in the profile for existing and future campaigns against
Coke.
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