Cocacola Vs Pepsi

CompetitionMany of the brands available from the three largest soda producers, The Coca-Cola Company, PepsiCo and the Dr Pepper Snapple Group, are intended as direct, equivalent competitors. The following chart lists these competitors by type or flavor of drink.

Flavor/type PepsiCo The Coca-Cola Company Dr Pepper Snapple Group
Cola Pepsi Coca-Cola RC Cola
Diet Cola Diet Pepsi / Pepsi LightPepsi ONE
Pepsi Max
Pepsi Next Diet Coke / Coca-Cola Light
Tab
Coca-Cola Zero Diet Rite
Diet RC
Cherry-flavored cola Pepsi Wild Cherry Coca-Cola Cherry Cherry RC
"Pepper"-style Dr Slice Mr. Pibb / Pibb Xtra Dr Pepper
Orange Mirinda
Tropicana Twister
Tango
Slice Fanta
Minute Maid Crush
Sunkist
Lemon-lime Teem
Sierra Mist
7 Up (in countries other than US) Sprite
Lemon & Paeroa7 Up
Other citrus flavors Mountain Dew
Kas
Izze Mello Yello
Vault
Fresca
Lift
Lilt Sun Drop
Squirt
Ginger ale Patio Seagram's Ginger Ale Canada Dry
Schweppes
Vernors
Root beer Mug Root Beer Barq's
Ramblin' Root Beer (until 1995) A&W Root Beer
Stewart's Rootbeer
Hires Root Beer
Cream soda Mug Cream Soda Barq's Red Creme Soda A&W Cream Soda
Juices Tropicana
Dole
(prepackagedonly, under license) Minute Maid
Fruitopia
Simply Orange Mott's
Nantucket Nectars
Snapple
Iced tea Lipton
Brisk
(ready-to-drink products only, under license from Unilever) Nestea
(manufactured by Nestlé in the US and by a joint venture between Nestlé and Coca-Cola elsewhere)
Gold Peak Tea Snapple
Sports drinks Gatorade
Propel Powerade
Aquarius
Vitamin Water All Sport
Energydrinks AMP Full Throttle
NOS
Relentless
Monster Venom

[edit] Marketing campaignsCoca-Cola and Pepsi-Cola focused particularly on pop stars; notable soft drink promoters included Mariah Carey, KISS, Tina Turner, Britney Spears, David Bowie, Rod Stewart, Jim Varney, Elvis Presley, Michael Jackson, Madonna, Spice Girls, Shakira and Ray Charles (for Pepsi) and Whitney Houston, Paula Abdul, Weird AlYankovic, George Michael, Christina Aguilera, Max Headroom, and Elton John (for Coca-Cola).

[edit] Coca-Cola This section requires expansion. (June 2008)

Coca-Cola advertising has historically focused on wholesomeness and nostalgia for childhood. Coca-Cola advertising is often characterized as "family-friendly", and often relies on "cute" characters (e.g. the Coca-Cola polar bear mascot andSanta Claus around Christmas).

One example of a heated exchange that occurred during the Cola Wars was Coca-Cola making a strategic retreat on July 11, 1985, by announcing its plans to bring back the original 'Classic' Coke after recently introducing New Coke.

[edit] PepsiPepsi ads often focused on celebrities choosing Pepsi over Coke,[citation needed] supporting Pepsi's positioning as "TheChoice of a New Generation." Pepsi generation was created focusing on the user of the drink, never the drink. Coke always focused on the drink. Pepsi focused on the person using it. They showed people riding dirt bikes, waterskiing, or kite flying, hang gliding — doing different things. And at the end of it there would always be a Pepsi as a reward. This all happened when color television wasfirst coming in. They were the first company to do lifestyle marketing. The first and the longest-running lifestyle campaign was and still is Pepsi. In 1975, Pepsi began showing people doing blind taste tests called Pepsi Challenge in which they preferred one product over the other, and then they began hiring more and more popular spokespersons to promote their products. In their hope to win the ColaWars a Concorde was painted blue with PEPSI written across it in white lettering. In the late 1990s, Pepsi launched its most successful long-term strategy of the Cola Wars, Pepsi Stuff. Consumers were invited to "Drink Pepsi, Get Stuff" and collect Pepsi Points on billions of packages and cups. They could redeem the points for free Pepsi lifestyle merchandise. After researching and testing the...