Cocacola
Páginas: 7 (1592 palabras)
Publicado: 21 de agosto de 2011
Case Coca Cola India
The Coca-Cola Company is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886.
Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and carried a jug of the new product down the street toJacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and refreshing,” Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The firstnewspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment.
Dr. Pemberton never realized the potential of the beverage he created. Hegradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control.
He soon liquidated his pharmaceutical business and focused his full attention on the soft drink. With his brother, John S.Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named The Coca-Cola Company. Initial capitalization was $100,000.
A variety of straight-sided containers were used through 1915, but as soft-
In 1919, the Candler interests sold The Coca-Cola Company to Atlanta banker Ernest Woodruff and an investor group for $25 million.The business was reincorporated as a Delaware corporation, and 500,000 shares of its common stock were sold publicly for $40 per share.
By the end of 1928, Coca-Cola sales in bottles had for the first time exceeded fountain sales.
During 1886, Coca Cola's first year, sales averaged a modest nine drinks per day. In 2004, over 1.3 billion beverage servings are sold each day. AlthoughCoca-Cola® was first created in the United States, it quickly became popular wherever it went. Today, they produce nearly 400 brands in over 200 countries. More than 70 percent of their income comes from outside the U.S., making The Coca-Cola Company a truly global company
Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories andserves 1.6 billion servings each day.
The Coca-Cola Company is headquartered in Atlanta, Georgia. Its current chairman and CEO is Muhtar Kent.
Coke in India
Coca-Cola was the leading soft drink brand in India until 1977, when it left the country rather than reveal its formula to the government and reduce its quit stake, as required under the Foreign Exchange Regulation Act which governed theoperations of foreign companies in India. After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal that gave Coke ownership of the nations top soft drink brands and bottling network.
Ever since, Coca-Cola India has made significant investments to build and continually consolidate its business in the country, including new production facilities, waste watertreatment plants, distribution systems, and marketing channels.
Coca-Cola India is among the country’s top international investors, having invested more than US$ 1 billion in India in the first decade, and further pledged another US$100 million in 2003 for its operations.
The Company has shaken up the Indian carbonated drinks market greatly, giving consumers the pleasure of world-class drinks...
The Coca-Cola Company is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886.
Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and carried a jug of the new product down the street toJacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and refreshing,” Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The firstnewspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment.
Dr. Pemberton never realized the potential of the beverage he created. Hegradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control.
He soon liquidated his pharmaceutical business and focused his full attention on the soft drink. With his brother, John S.Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named The Coca-Cola Company. Initial capitalization was $100,000.
A variety of straight-sided containers were used through 1915, but as soft-
In 1919, the Candler interests sold The Coca-Cola Company to Atlanta banker Ernest Woodruff and an investor group for $25 million.The business was reincorporated as a Delaware corporation, and 500,000 shares of its common stock were sold publicly for $40 per share.
By the end of 1928, Coca-Cola sales in bottles had for the first time exceeded fountain sales.
During 1886, Coca Cola's first year, sales averaged a modest nine drinks per day. In 2004, over 1.3 billion beverage servings are sold each day. AlthoughCoca-Cola® was first created in the United States, it quickly became popular wherever it went. Today, they produce nearly 400 brands in over 200 countries. More than 70 percent of their income comes from outside the U.S., making The Coca-Cola Company a truly global company
Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories andserves 1.6 billion servings each day.
The Coca-Cola Company is headquartered in Atlanta, Georgia. Its current chairman and CEO is Muhtar Kent.
Coke in India
Coca-Cola was the leading soft drink brand in India until 1977, when it left the country rather than reveal its formula to the government and reduce its quit stake, as required under the Foreign Exchange Regulation Act which governed theoperations of foreign companies in India. After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal that gave Coke ownership of the nations top soft drink brands and bottling network.
Ever since, Coca-Cola India has made significant investments to build and continually consolidate its business in the country, including new production facilities, waste watertreatment plants, distribution systems, and marketing channels.
Coca-Cola India is among the country’s top international investors, having invested more than US$ 1 billion in India in the first decade, and further pledged another US$100 million in 2003 for its operations.
The Company has shaken up the Indian carbonated drinks market greatly, giving consumers the pleasure of world-class drinks...
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