Comapracion dos empresas

ITESO Aug 28 , 2013
Business Simulation MBA Capstone
Liliana Olimón

Homework 2:
Select two companies with a good website, consult company´s history and other sections of the site to explain the type of business strategy applied.
Compare the two strategies and explain differences and similarities. Based on the readings of week 1 & 2.


COMPAÑÍAS SELECCIONADAS: 1) Expedia.com2) BestDay.com


HISTORIA/SITUACIÓN ACTUAL (tomado de Websites):

1) Expedia.com
Expedia, Inc.: Brief History of the Online Travel Industry Pioneer
In 1996, a small division within Microsoft launched online travel booking site Expedia.com®, which gave consumers a revolutionary new way to research and book travel. Three years later, Expedia was spun out of Microsoft, becoming a publiclytraded company on NASDAQ under the symbol EXPE. Meanwhile, the other brands in the current day Expedia, Inc. portfolio were independently established and began their respective courses of development.
In the first few years of the new millennium, Expedia® became - and remains - the world's leading online travel company. Following InterActiveCorp's (IAC) acquisition of a controlling interest inExpedia in 2002, Expedia grew quickly and its synergies with its parent company's other travel holdings became more and more salient as the company acquired other leading travel brands, including online travel sites Hotels.com, and Hotwire; corporate travel management company Egencia; and traveler reviews & opinions site TripAdvisor. In 2005, IAC spun out its travel businesses under the name Expedia,Inc., and since that time Expedia, Inc. has evolved into what is today the world's largest online travel company, and parent company to a global portfolio of leading consumer brands. In late 2011 Expedia, Inc. spun out TripAdvisor Media Group and retained its successful travel transaction brands. In March 2013, Expedia, Inc. completed its acquisition of a majority stake in leading hotel metasearchcompany trivago.
Expedia’s corporate headquarters are located in Bellevue, Washington, with offices throughout the Americas, Europe, and Asia-Pacific regions.
Expedia, Inc. employs 12,330 full time and part-time employees worldwideacross its network of brands, including approximately 2,845 employees of eLong, Inc., a Chinese subsidiary
Global Presence
The brands that comprise Expedia, Inc.operate sites localized for more than 150 travel booking sites in more than 70 countries.
Expedia has local-language sites in 31 countries worldwide.
Hotels.com operates 85 sites worldwide, throughout North and South America, Europe, the Middle East and the Asia-Pacific region.
Egencia, the fifth largest corporate travel management company in the world, has local-language sites in 56 countriesworldwide.
Expedia, Inc. Mission

Revolutionize travel through the power of technology.
Expedia, Inc. Values
Passionate – We are passionate about travel. We are a company of travelers who come to work every day with passion to make travel better.
Innovative – We are innovative. We use our collective intelligence to invent technology and create products to simplify and improve travel for ourcustomers and partners.
Enterprising – We are enterprising. We relentlessly seek out opportunity. We take risks, act with purpose and always work together to find a way to get the job don
Travel Brands
Expedia, Inc.’s travel brands, including Expedia.com, Egencia, Hotels.com and Hotwire, offer travelers the world's most comprehensive selection of travel options backed by industry leading technologyand a team of hundreds of Expedia employees worldwide whose sole focus is on developing and maintaining Expedia's strong relationships with hotels, airlines and other travel suppliers.

Expedia.com®, the world’s leading online travel booking site, provides travelers the ability to research, plan, and book airline tickets, hotel reservations, car rentals, cruises, vacation packages, and...