Comercialismo En Escuelas

What is Commercialism in Schools?
As companies seek to build brand recognition and brand loyalties at ever-younger ages, schools have become an attractive new frontier for marketers pitching theirwares. Commercialism in schools comes in many different forms:
Direct Advertising
Direct advertising can appear on school walls, school materials (such as posters or book covers), buses, or athleticscoreboards. Such ads can be small or large, appearing on a school lunch menu, or on a huge billboard in a hallway or on a sports field.
Direct advertising is generally subject to approval by theprincipal, site-based management committee, or school board. In many cases, schools receive cash compensation for displaying the ads.

Why is commercialism in schools a problem?
When the Seattle, WA,School Board proposed selling advertising space in schools as a new fund-raising technique, citizens reacted with strong opposition. At a community meeting on the issue, on parent said, "Schoolsshould be all about teaching students to make their own choices, not coercing them to buy things they don't need. Schools should not be selling my child as a consumer to corporations."
Another said, "Weneed less materialism in this country, not more. To 'teach' children that they 'need' unnecessary commercial products is morally wrong. That this is done on commercial television is bad enough. But todo it in a public school is reprehensible."
Seattle citizens are not alone.Many educators, parents, students, and others worry that advertising in schools adversely affects the quality of education.With the decline of funding for public education, marketers have seized an opportunity to gain a greater presence in schools with offers of "donations" - free or low-cost supplemental materials,equipment, and sometimes, cash.
What's wrong with these offers?
Advertising on school grounds is not philanthropy - it's marketing.
In too many cases, advertisers are interested in nothing more than...