Como Negociar Pieles Con Italia

Páginas: 14 (3482 palabras) Publicado: 10 de mayo de 2012
ITALY

Introducción
México es un país se caracteriza por su excelente mano de obra y conocimiento en el rubro maquilero. Partiendo de ese punto, y con la necesidad que nuestro cliente potencial (Italia) tiene, en nuestro equipo de trabajo hemos ideado un negocio potencial entre estas dos naciones. El negocio es la exportación de pieles y productos ya maquilados de piel.
En la zona del estadode Guanajuato, que es el estado que mas produce y exporta piel a nivel nacional, con un 58% en volumen y el 55% en valor de todo lo que se exporta en el país. México exporta 8.6 millones de metros cuadrados de piel terminada lo que representa 176.24 millones de dólares.
Como equipo concluimos que es muy factible exportar más de este producto a Italia, ya que es un país que consume mucha piel y noproduce suficiente. El plan de trabajo será conseguir una alianza estratégica con algún diseñador italiano para no solo exportar, sino maquilar sus diseños de zapatos y ropa aquí en nuestro país y de aquí exportar dichos productos a Estados Unidos y otros países.
General Information

Location:  Southern Europe, bordering Austria 430 km, France 488 km, Holy See (Vatican City) 
3.2 km, SanMarino 39 km, Slovenia 232 km, Switzerland 740 km
Capital:   Rome
Climate:  Predominantly Mediterranean; Alpine in far north; hot, dry in south
Population:  58,057,477 (July 2004 est.)
Ethnic Make-up: Italian (includes small clusters of German-, French-, and Slovene-Italians in the north 
and Albanian-Italians and Greek-Italians in the south)
Religions:  Predominately Roman Catholic with matureProtestant and Jewish communities and a 
growing Muslim immigrant community
Government: Republic
The Italian Language
Italian is the official language of Italy, and 93% of population are native Italian speakers. Around 50% of population speak a regional dialect as mother tongue. Many dialects are mutually unintelligible and thus considered by linguists as separate languages, but are notofficially recognised. Friulian, one of these dialects, is spoken by 600,000 people in the north east of Italy, which is 1% of the entire population. Other northern minority languages include Ladin, Slovene, German, which enjoys equal recognition with Italian in the province of Alto-Adige, and French, which is legally recognised in the Alpine region of the Val d'Aosta.
Albanian is spoken by 0.2% ofthe population, mainly in the southern part of Italy, as too are Croatian and Greek.
Catalan is spoken in one city, Alghero, on the island of Sardinia, by around 0.07% of the population. On the rest of the island, Sardinian is spoken by over 1m, which comes to 1.7% of the Italian population.
Italian Style
. Appearances matter in Italy. 
. The way you dress can indicate your social status, yourfamily's background, and your education level. 
. First impressions are lasting impressions in Italy. 
. The concept of 'bella figura' or good image is important to Italians. 

. They unconsciously assess another person's age and social standing in the first few seconds of meeting them, often before any words are exchanged. 
. Clothes are important to Italians. 
. They are extremely fashionconscious and judge people on their appearance. 
. You will be judged on your clothes, shoes, accessories and the way you carry yourself.
. Bella figura is more than dressing well. It extends to the aura your project too - i.e. confidence, style, demeanour, etc.
Relationships & Communication. 
Italians prefer to do business with people they know and trust. A third party introduction willgo a long way in providing an initial platform from which to work.  Italians much prefer face-to-face contact, so it is important to spend time in Italy developing the relationship. Your business colleagues will be eager to know something about you as a person before conducting business with you. Demeanour is important as Italians judge people on appearances and the first impression you make...
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