Company History Adidas
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Publicado: 16 de junio de 2012
Company History
1949
The foundation
18 August - adidas is registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler.
50s
The 'Miracle of Bern'
1954 -The 'Miracle of Bern' Germany battle Hungary with a competitive advantage. They are wearing adidas soccer boots which for the first time feature removable studs.
60s
Higher
Driven by adesire to help all athletes committed to performance, adidas manufactures equipment for what some consider "fringe sports". Unconventional high jumper Dick Fosbury launches himself up and over in adidasfootwear.
70s
The "adidas" team wins
Crowning moment: Franz Beckenbauer, the "Kaiser", raising the World Cup in victory salute. Germany had just beaten Holland 2-1 in the 1974 final.
90sWith a new management
Under the CEO Robert Louis-Dreyfus, adidas is moving from being a manufacturing and sales based company to a marketing company.
1995
adidas goes public
Flotation of thecompany on the Frankfurt and Paris Stock Exchange
Location Company
Headquarters: Herzogenaurach, Germany
Products
Type Hierarchy
Adidas Strategy:
Strengths
OpportunitiesWeaknesses
Threats
Founder(s): Adolf Dassler
Industry: Designing and Manufacturing
Products: Footwear, Sportswear, Sports equipment and Toiletries
Employees: 42.541 2010
Logo Company
Foryears the only symbol associated with adidas was the trefoil (flower) logo. This is the logo on top of the three you see on the right. In 1991 a new adidas logo was introduced. This logo evolved tobecome the performance logo (on the bottom) featured on most adidas products today. The performance logo was actually a part of the logo used for adidas' higher line of product's called adidas equipment.The equipment line began in 1991 with a trio of soccer shoes. The trio consisted of the following.
• equipment turf for turf surfaces (List $109.95)
• equipment hard ground for grassy...
1949
The foundation
18 August - adidas is registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler.
50s
The 'Miracle of Bern'
1954 -The 'Miracle of Bern' Germany battle Hungary with a competitive advantage. They are wearing adidas soccer boots which for the first time feature removable studs.
60s
Higher
Driven by adesire to help all athletes committed to performance, adidas manufactures equipment for what some consider "fringe sports". Unconventional high jumper Dick Fosbury launches himself up and over in adidasfootwear.
70s
The "adidas" team wins
Crowning moment: Franz Beckenbauer, the "Kaiser", raising the World Cup in victory salute. Germany had just beaten Holland 2-1 in the 1974 final.
90sWith a new management
Under the CEO Robert Louis-Dreyfus, adidas is moving from being a manufacturing and sales based company to a marketing company.
1995
adidas goes public
Flotation of thecompany on the Frankfurt and Paris Stock Exchange
Location Company
Headquarters: Herzogenaurach, Germany
Products
Type Hierarchy
Adidas Strategy:
Strengths
OpportunitiesWeaknesses
Threats
Founder(s): Adolf Dassler
Industry: Designing and Manufacturing
Products: Footwear, Sportswear, Sports equipment and Toiletries
Employees: 42.541 2010
Logo Company
Foryears the only symbol associated with adidas was the trefoil (flower) logo. This is the logo on top of the three you see on the right. In 1991 a new adidas logo was introduced. This logo evolved tobecome the performance logo (on the bottom) featured on most adidas products today. The performance logo was actually a part of the logo used for adidas' higher line of product's called adidas equipment.The equipment line began in 1991 with a trio of soccer shoes. The trio consisted of the following.
• equipment turf for turf surfaces (List $109.95)
• equipment hard ground for grassy...
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