Competition Google

 
 
 
 
 
 
 
 
 
 
 

GoogleOnlineMarketingChallenge

[COMPETITION GUIDELINES 2012]

GoogleOnlineMarketingChallenge
 
 

Contents
Section 1 – Overview of the Google Online Marketing Challenge ............................ 3
Overview……..…………………………………………………………………………………………….3 Key Dates…………………..………………………………………………………………………………4 CompetitionProcess………………………….…………………………………………………………..5

Section 2 – For Professors ........................................................................................... 8
Registration Process……………………………...………………………………………………………8 Student Verification………………….……………………………………………………………………8 Teaching Resources……………………………………..……………………………………………….8

Section 3 – For Students............................................................................................... 9
Registration and Crediting Process…………………………………….………………..……………..9

Section 4 – Selecting a Business or Non Profit Organization ................................. 10
Guidelines to Select or Business or Organization.……………….................................................10 Non Profit Organization……………………… ...………………………………………………………10 Lettersto Businesses or Non Profit Organization……………………………………………………11

Section 5 – Judging Criteria and Prizes..................................................................... 11
Judging Criteria…………………….……………………………………………………………………11 Prizes……………………………………………………………………………………………………..13

Section 6 – Terms and Conditions ............................................................................. 13Section 7 – GOMC FAQs ............................................................................................. 13 Section 8 – About AdWords ........................................................................................ 17
Learning & Resources………………………………………………………………………………….17
 

Section 9 – About Google+......................................................................................... 18
Learning & Resources…………………………………………………………………………………. 22
 

Appendix A – Letter to Businesses ............................................................................ 23 Appendix B – Campaign Statistics ............................................................................. 24 Appendix C – Written Reports.................................................................................... 25

 
 
 
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GoogleOnlineMarketingChallenge
 
 

Section 1 - OVERVIEW

 

Hello!
Welcome to the Google Online Marketing Challenge (GOMC) 2012! GOMC is an exciting opportunity for students to experience and create online marketing campaigns using Google AdWords and Google+. And of course there are cool prizes to win! Over50,000 students from almost 100 countries have participated in the past years. With a US$250 budget provided by Google, students develop an online advertising strategy for a real business or non-profit organization that has not used AdWords in the last six months. The campaign must run during any three consecutive weeks between January 31, 2012 and June 8, 2012. An independent academic panel alongwith Google will judge and select the winners. The top teams, that develop and communicate the most successful campaigns, win awesome prizes. This year includes a new category of award, the Social Media Award to incorporate the increasing importance of social media in online marketing. Students who maintain a Google+ page for six consecutive weeks for their clients (in addition to their AdWordscampaign) are eligible for this optional award. We are eager to see how budding marketers develop social strategies for businesses and non-profit organizations! The GOMC 2012 is open for student teams of three to six members, regardless of their majors. All students must register under a verified professor/instructor at a higher education institution. Good Luck!

The Google Team


 

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