Comunicacion

HOW TO AVOID EXCESSIVE CONSUMPTION?

Consumption in general, I would avoid removing street advertising, television, newspapers, radios ... because such advertising encourages people to buy andconsume. The malls are built only for people going to consume as they are full of clothing stores, cosmetics ...
We sell products that do not need as slimming products for women, they do not solveanything, and we sell them as a miracle product.
For example, a yogurt, try to sell as super slimming but in fact is a regular fat yogurt.
In the newspapers we are seeing more pages full of advertisingand even newspapers in which most of the content is advertising that encourages consumption, as coach, colognes, creams ...
The view that a person who has the same purchasing power than me, wearsexpensive clothes or has a better car than mine, makes me want to consumption because I want to be better than the other person, the media and the world in general encourages us to consume and have allthe best.
We just have to get to think a bit, what is the logo that most have seen in our lives? Coca- Cola, Yes is simple, or Mc donalds. Are logos that have grown with us and who are involved on allsides urging us to consume that product.
For the lack of a heavy drinking as we're having, we make ourselves aware of the world in which we live, not everyone lives in the same way, there are stillcountries where people die of hunger and know things as necessary as water or food are you limit.
We should make a responsible consumer water, paper, computer consumables, electricity, gas, etc. Thiswould have to change some habits that allow us to optimize the use of resources, reduce consumption, while improving quality activity or service performed.
Avoid unnecessary consumption is good foreveryone. Splurge raw materials, energy or water is not advantage for anyone. Generates high environmental damage, increased costs and economic improvement or quality of life or quality of work...