Comunity Does Not Burn

I, found this graphic when I subscribed to the Waldo Fire Assistance group on facebook. This group was created for people who need help or can supply help for those affected by the Waldo Canyon fire.Members of this group post on this page to share with others in the community emotional support and assistance for food and shelter. The author of this graphic is a Colorado native and a freelancedesigner. The author creates a slogan to motivate the community to come together in a difficult time.

The author of this logo uses pathos, evoking emotion in people, to makes a connection with thefeelings people are going through in their current situation. The author uses the flag of Colorado as a background because people identify with it quickly, feeling a sense of pride in their community.The heart used in the center of the C, in gold, I interpret as the heart of our community.”Community Does Not Burn Down” is a call to the community to unite, and at the same time it is an affirmationto the audience that we are united in the struggle against the wildfire and we will not allow this tragic destruction of our forest and neighborhoods to continue. This message also makes the communityfeel safe and protected by the local authorities such firefighters, police officers, and nonprofit organizations such as the Red Cross and Care and Share. This message to the entire community is acall to action for every individual to give their time or donations in support of each others. The appeal to emotion is very effective in this case because the author creates a strong bridge with theaudience. The audience sees that the author understands the incredible turmoil that they are going through because of the fire


The author wants to give a message of unity and take action to thecommunity; he used the character of the community to create ethos. The author uses the word community in big capital letters on the background of the Colorado state flag. The state flag of Colorado is...