Connector Pr Campaign

The aim of this document is to present a Public Relations Campaign for
Connector from April 2010 to April 2011.

1 Analysis
1.1 INTRODUCTION

Connector is an Irish social media business which specialises in events,
training & consultancy. The idea behind Connector is to help people,
communities and brands to connect online and offline.

Connector was founded in May 2008 by Conor Lynch.It started as a social
blog and it evolved into a monthly networking event. Since then it has
engaged with over 2000 people through several online platforms such as
Facebook, Twitter and LinkedIn.

Connector started as a hobby for its founder. The company was run by
Conor Lynch in his spare time with a group of professionals, students,
graduates in voluntary roles who believed in theproject and wanted to get
involved. It was only at the end of 2009 that Connector got full-time staff
to develop and manage all its activities. Hence there are no previous
business plans, marketing plans, sales figures or internal reports about
Connector’s activity.

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1.2 CONNECTOR ACTIVITIES:
Connector splits its activities into online and offline. The offline activities
are thetraining courses and the monthly social networking events.
The online part covers a wide range of social media tools and platforms in
which Connector has a strong presence.
Connector training:
Connector has developed its own consultative training programme.
Prospective clients get a consultation to evaluate their strengths, needs
and lacks in online communication before they enroll aspecific training
course. That way specific and individual goals and needs are established
beforehand, which allows a more efficient process. Up to now, the courses
have been run only in Dublin.
Connector events:
Since August 2008, social networking events have been organised
uninterruptedly every month, and are totally free of charge. At the
beginning, the attendance at these events were youngprofessionals, in the
25-35 age group. However, within the time Connector has grown
organically, and the profile of the attendance is now based in a
psychographic segment: interested in Social Media.
Connector online:
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Website: www.connector.ie At the moment Connector’s website
receives an average of 200 visits monthly. The site includes a blog
tackling news, events, reviews, promotions,contests, etc.

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It also includes a Training page where a form for bookings is
available, an Events page with information on the next networking
event.
Other pages in the website are: About, a comprehensive overview of
the company; Sponsors, the aim of which is to acknowledge previous
sponsors and get new ones; Consulting, which directs the visitors to
the Training page,Team, explaining Connector Campus and aiming
to engage with new volunteers or interns and Connect, which
includes all the information to get in touch.
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Facebook: Connector has a Facebook Group with over 600 members
and also a Facebook Page, with less than 100 fans. The page was
created in April 2009 but was not properly developed and the
Facebook group increased more.
In the recentmonths Connector has tried to improve the Facebook
Fan Page and move the +600 Group members to the Fan Page, a
more adequate tool for businesses to interact with costumers.

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Twitter: The twitter account is mainly used to converse with friends
of Connector.

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LinkedIn: Connector has set up a group in this business- oriented
networking site. The group is used to keep in touch withmembers,
promote the events and training courses and recruit volunteers or
interns.

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Slideshare: It is only used as a tool to store presentations in Flash
format and then post them in the website.

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YouTube: Like the previous one, this is only used to upload videos
on the Internet and then post them on the website. However, as the
second largest search engine in...