Consumer Behavior

Páginas: 3 (536 palabras) Publicado: 1 de junio de 2015
Consumer Behavior

Consumer Behavior: Sesión 9

Juicio y toma de decisiones con base en esfuerzo de alto consumo

Prof. Juan Francisco Mansilla
MSc. en Marketing
Master en Marketing Intelligence2015

Marketing – Profesor: Juan Francisco Mansilla.

Contenido de la sesión 9
1. Juicio y toma de decisiones con
base en esfuerzo de alto consumo

Marketing – Profesor: Juan Francisco Mansilla. Objetivos de la sesión 9
1.

Distinguir por qué es importante el juicio y toma de

decisiones ?

2.

Tipos de modelos cognitivos para esfuerzo de alto

consumo en la toma de decisiones e influenciamiento3.

Decisiones afectivas en situaciones de toma de

decisiones de alto esfuerzo.

4.

Identificar tipos de toma de decisiones de alto esfuerzo

generado por consumidores y cómo los mercadólogos
puedeninfluenciar en ellos.
Marketing – Profesor: Juan Francisco Mansilla.

Juicio y toma de decisiones con
base en esfuerzo de alto consumo

Marketing – Profesor: Juan Francisco Mansilla.

Juicio y tomade decisiones esfuerzo alto, Consumer Behavior

Qué es Juicio y toma de decisiones con base en
esfuerzo de alto consumo

Marketing – Profesor: Juan Francisco Mansilla.

Juicio y toma de decisionesesfuerzo alto, Consumer Behavior

Qué es Juicio y toma de decisiones con base en
esfuerzo de alto consumo
Proceso de juicios de alto esfuerzo…

1. Estimación de probabilidad
2. Bondad o Maldad
AnclajeAjuste

Imágenes

3. Evaluación probabilidad conjuntivo
4. Correlación ilusoria
Marketing – Profesor: Juan Francisco Mansilla.

Juicio y toma de decisiones esfuerzo alto, Consumer Behavior

Qué esJuicio y toma de decisiones con base en esfuerzo
de alto consumo
Sesgo en los procesos de juicio …

1. Confirmación
2. Positivismos propio
3. Negatividad
4. Estado de ánimo
5. Evaluaciones de marcasanteriores

Marketing – Profesor: Juan Francisco Mansilla.

Juicio y toma de decisiones esfuerzo alto, Consumer Behavior

Qué es Juicio y toma de decisiones con base en esfuerzo
de alto consumo...
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