Consumers Behavior

CONSUMER’S BEHAVIOR
Good Afternoon my name is Angelica Pabon I’m a business administration student of the Javeriana University. I’m on my 9th semester.
The purpose of this presentation is to talkabout the consumer’s behavior in the marketing world.
This is going to take five minutes of your time. I’ll try to be brief.
If you have any questions please feel free to ask and interrupt.
Consumerbehavior is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand thebuyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people'swants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.
Customer behavior study is based on consumer buying behavior,with the customer playing the three distinct roles of user, payer and buyer. Relationship marketing is an influential asset for customer behavior analysis as it has a keen interest in the re-discovery ofthe true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management,personalization, customization and one-to-one marketing. Social functions can be categorized into social choice and welfare functions.
Each method for vote counting is assumed as social function but ifArrow’s possibility theorem is used for a social function, social welfare function is achieved. Some specifications of the social functions are decisiveness, neutrality, anonymity, monotonicity,unanimity, homogeneity and weak and strong Pareto optimality. No social choice function meets these requirements in an ordinal scale simultaneously. The most important characteristic of a social function...