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Candidate 1

Selecting a Television Advertising Campaign
You work for a car company, and your company needs to advertise its new luxury car. You are
on the committee to select the televisionadvertising campaign.

Bright Advertising
The following is a list of some of the relevant features of the advertising
campaign and the company:
• costs $100,000
• car admired by young people
•focus on speed
• shows car driving fast in city
• rock music for soundtrack
• company has many advertising awards
• clients complain about extra charges

Green Associates
The following is alist of some of the relevant features of the advertising
campaign and the company:
• costs $400,000
• car endorsed by champion driver
• highlights fuel economy
• car filmed driving on curvedroads
• advertisement ends with jazz music
• company named best newcomer in 2007
• company facing bankruptcy

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ECPE 2011 Sample Speaking Test
Prompt 1

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Candidate 2

Selecting aTelevision Advertising Campaign
You work for a car company, and your company needs to advertise its new luxury car. You are
on the committee to select the television advertising campaign.

Crossand Sons
The following is a list of some of the relevant features of the advertising
campaign and the company:
• costs $75,000
• car endorsed by film star
• emphasizes car comfort
• detailedpictures of car interior
• classical music throughout advertisement
• last advertising campaign tripled sales
• advertises products tested on animals

Bell Creative
The following is a listof some of the relevant features of the advertising
campaign and the company:
• costs $300,000
• car presented by fashion model
• focus on car body
• pictures of women driving
•advertisement starts with dance music
• company director familiar with auto industry
• company sued for unfair employment practices

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ECPE 2011 Sample Speaking Test
Prompt 1

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Candidate 3...