Cpm Matrix

|Boston Scientific Competitive Profile Matrix || |Boston Scientific |Johnson & Johnson |Medtronic |Guidant ||Key Success Factors |
|Critical Success Factors |Boston Scientific|
|Threats |Weight |Rating |Weighted Score |
|1. FTC merger regulations |0.15 |3|0.45 |
|2. Lawsuits as a result of Guidant recalls |0.15 |2 |0.3 |
|3. Ongoing regulatory process of the FDA2-Pending|0.1 |3 |0.3 |
|penalties of Boston Scientific and Guidant FDA | | | |
|warning letters| | | |
|4. Negative press surrounding industry products |0.05 |3 |0.15 |
|5. Heavilytechnologically dependent industry |0.05 |3 |0.1 |
|Opportunities |Weight |Rating |Weighted Score|
|1.Expanding Global Market for American Medical |0.15 |3 |0.6 |
|Devices Products | | ||
|2.Positive external attitude toward Boston |0.15 |4 |0.6 |
|Scientific, as represented by projections from |...