Creatividad

Crea%vity:
 the
 ability
 to
 transcend
 tradi%onal
  ideas,
 rules,
 pa7erns,
 rela%onships,
 or
 the
 like,
  and
 to
 create
 meaningful
 new ideas,
 forms,
  methods,
 interpreta%ons,
 etc.;
 originality,
  progressiveness,
 or
 imagina%on
 

•  h7p://www.ted.com/talks/lang/eng/mathieu_lehanneur_demos_science_inspired_de sign.html
  •  h7p://www.ted.com/talks/ michael_pawlyn_using_nature_s_genius_in_archi tecture.html
  •  Joshua
 Prince-­‐Ramus,
 architect
 of
 the
 Sea7le
 Public
 Library,
 would
 argue:
 It
 isn't
 a
 stroke
 of
  genius
 that
 creates
 a
 great
 building;
 rather,
 it's
 a
  ra%onal,
 collabora%ve, bo7om-­‐up
 approach.
 
 

•  h7p://www.youtube.com/watch? v=esNTfzrE6KM&feature=related
  •  If
 it
 doesn't
 sell,
 it
 isn't
 crea%ve.
 
  David
 Ogilvy 
 
  •  INSPIRATION
  •  1
 a
 :
 a
 divine
 influence
 or
 ac%on
 on
 a
 person
  believed
 to
 qualify
 him
 or
 her
 to
 receive and
  communicate
 sacred
 revela%on
 b
 :
 the
 ac%on
 or
  power
 of
 moving
 the
 intellect
 or
 emo%ons
 c
 :
 the
  act
 of influencing
 or
 sugges%ng
 opinions
 
 

•  “The
 secret
 to
 crea%vity
 is
 knowing
 how
 to
 hide
  your
 source”
 Albert
 Einstein
 
  •  “…one individual
 with
 one
 good
 idea
 can
 trump
  an
 en%re
 network
 of
 thousands
 who
 don't
 have
  an
 idea.”
 Dan
 Weiden
  •  "I get
 my
 ideas
 out
 of
 my
 dreams…
 if
 you’re
 lucky
  enough
 to
 use
 something
 you
 see
 in
 a
 dream,
 it
 is
  purely...