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We know how hard it is to have a great idea. Which is why we’re proud to support The Caxton Awards, The PADC West Fellowship and Creative Campaign Awards, and The Campaign Brief Award of Best PrintCampaign. – The west Australian.

The Caxton Awards for Excellence in Newspaper Advertising (Australia) The PADC West Fellowship and Creative Campaign Awards (The Perth Advertising and Design Club,Australia) “Our mission is to foster creative excellence”

Hello, good afternoon. My name is Araceli Gil and I am an account executive in an advertising agency. Today I’m here to tell you about aninteresting campEign. It has been made by my agency team for the West Australian Newspaper and it wants to announce their support for great advertising and genuine creativity. We will start with theimage. First, we can see a very eye catching image, a man giving birth. Another man is helping him, so we can say that they are working like a team. The product of this work, the baby, will be from bothof them. Furthermore we can see some papers, pens, computers… obviously, they are in an office. The light in the scene shows that it is at night so it has been a hard day at work. The main colors areblack and white which are the main colors in the logo and they are closely related to the newspapers too. In addition we have made two decisions more: firstly we have decided to use a mac computerbecause it has a more creative image and secondly we have decided to use a man because we were looking for more impact, and a woman giving birth is more usual. What´s the meaning of this? It is ametaphor, the baby is an idea. It wants to say that It´s so difficult to have a good idea. Nevertheless, it could be a hard task, but the team is the solution. Having a good idea will be easier with a team.Secondly, we have the copy, it is at the bottom of the page and it says: We know how hard it is to have a great idea. Which is why we’re proud to support The Caxton Awards, The PADC West Fellowship...