Crm keyplayers

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JANUARY 15, 2006 | CIO MAGAZINE

The Major CRM Players
BY

O N -D EMAND CRM O NLY
Entellium: Includes functionality for sales-force automation, marketing automation, and serviceand support. iRadeon: Focused on sales-force automation. NetSuite: Includes functionality for sales-force automation, marketing automation, and service and support. Also offers integratedfunctionality for financial management, e-commerce and other enterprise operations. Salesforce.com: Includes functionality for sales-force automation, marketing automation, and service and support. Also partnerswith other companies to provide more specialized functionality for HR, finance, health care and e-commerce. SalesNet: Focused on sales-force automation.

O N -D EMAND AND O N -P REMISE CRM
Kana:Focused on customer service and service-resolution management. Microsoft: Provides sales-force automation, marketing automation, and service and support functionality predominantly for small andmid-market companies. Currently offers on-demand solutions only through its partners. RightNow: Provides functionality for customer service, sales-force automation and marketing automation. Siebel CRM (nowowned by Oracle): Provides a suite of solutions for marketing automation, sales-force automation, call center and service, self-service and e-billing, customer-order management and partner management.Siebel’s on-demand solution provides functionality for contact center, sales-force automation, marketing automation, and service and support.

O N -P REMISE CRM O NLY
mySAP CRM: Includesfunctionality for marketing, sales, service, e-commerce, contact center, and channel management. Onyx: Provides marketing automation, sales-force automation, service and support, contact center,partner-relationship management and customer-performance management. Oracle: Has basic functionality for sales-force automation, marketing automation, and service and support. PeopleSoft: Offers functionality for...