Cuba
Both advertisements are about the skin, they focus and make emphasis onhow to protect and take care of the skin. The products are basically for any woman around 19 and late 40’s. These products are not made for a specific type of women. Oley deep cleaners and JergensNatural are affordable to anyone, regardless of income or education level. They both similar prices, all below twenty dollars. In general, these two products clean and purify the skin, each in a uniqueway.
The first advertisement Oley, says to be a cleaner that gets down to the micro particles of the dirt some other cleansers leave behind. This ad shows a beautiful woman looking straight at uswith eyes between grey and blue, the product is on right side. The background is blue, making contrast with the color of the product and the model eyes. We see how the water is running off the modelsface going us a reaction of freshness, coolness, and relaxation. Showing the consumer that, if you want to be relaxed you need to get it.
The second ad, Jergens Naturals, tells the audience to use anatural moisturizer. It says that became our whim is not synthetic; we should not use a moisturizer that is. Jergens Natural contains natural ingredients that double skin hydration. This ad shows onthe left side a synthetic model to make emphasis an the natural ingredients of this cream. On the right side, we see the actual product that plashes some cream out of it with plant and flower pieces....
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