Delivering Happiness

Praise for DELIVERING Happiness
“Tony Hsieh is a wise guy. Sincerely. He’s one of the wisest and
most thoughtful business leaders of the modern age. This insightful
book isn’t just an enjoyable read. It’s a wonderful instruction
manual for how twenty-first-century companies create value and
happiness at the same time.”
—Chip Conley, founder and CEO of Joie de Vivre
Hospitality and authorof Peak: How Great
Companies Get Their Mojo from Maslow
“Tony Hsieh has done a huge amount of thinking about how to
bring happiness to himself, to employees, and to customers, and in
this fascinating (and often hilarious) account, he explains how he
turns his beliefs into actions that really do deliver happiness.”
—Gretchen Rubin, author of The Happiness Project
“When you focus onincreasing the happiness of your employees,
colleagues, vendors, and customers, you not only increase your
own happiness but your chances for success. My friend Tony’s
book is filled with great stories, insights, and tips you can put to use
in your business and in your life.”

in your business and in your life.”
—Anthony Robbins, author of Unlimited Power
and Awaken the Giant Within
“This bookcould start a revolution! Tony Hsieh shows how you
can dramatically increase your own happiness—and success—by
increasing the happiness of those around you.”
—Marshall Goldsmith, author of Mojo:
How to Get It, How to Keep It, How to Get It
Back If You Lose It
“This book illustrates so many of Zappos’ core values: It’s open
and honest, passionate and humble, fun and a little weird. Even ifyou don’t care about business, technology, or shoes, you’ll be
drawn in by this American tale of how hard work, laziness, talent,
and failure blend together to create an extraordinary life. You’ll
learn a lot about happiness along the way, too. I loved it.”
—Jonathan Haidt, professor of psychology,
University of Virginia, and author of The Happiness
Hypothesis: Finding Modern Truth in AncientWisdom
“Tony Hsieh is the shining star of a new way of working.
DELIVERING HAPPINESS is a book that tells an extraordinary
business story—building a $1 billion online business selling shoes in
less than a decade—but also an extraordinary human story. Tony
is one of those entrepreneurs who is both fearless and endlessly

is one of those entrepreneurs who is both fearless and endlesslyimaginative about pursuing his dreams. At Zappos, he’s built a
culture around truly taking care of the needs of his employees, so
they’re inspired to take care of the needs of their customers.”
—Tony Schwartz, author of The Way We’re
Working Isn’t Working and coauthor of
The Power of Full Engagement
“DELIVERING HAPPINESS is a glimpse into the mind of one of
the most remarkable business leadersof our time. Like its author,
the book is authentic, oddly original, doesn’t take itself too
seriously—yet delivers a potent message. Weaving together
history, personal philosophy, and insights from one of the most
intriguing companies in the world, DELIVERING HAPPINESS
works on the mind, the heart, and the soul. This book needs to be
read by anyone who takes the happiness of other peopleseriously.”
—Dave Logan, professor at the Marshall
School of Business/University of Southern California
and coauthor of Tribal Leadership and
The Three Laws of Performance

Copyright
Copyright © 2010 by Tony Hsieh
All rights reserved. Except as permitted under the U.S. Copyright
Act of 1976, no part of this publication may be reproduced,
distributed, or transmitted in any form or by anymeans, or stored
in a database or retrieval system, without the prior written
permission of the publisher.
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