Design Management
Management
CWK2
–
Individual
Project
Jimena
Del
Rocío
González-‐Santander
Tirado
BA
Fashion
Marketing
and
Communication
Level
4,
Group
A
19th
January
2013
CONTENTS
1.
RELEVANCE
3
2.
A
BACKGROUND
OF
THE
ARTICLE
4
3.
METHODOLOGY
USED
5
4.
ANALYSIS
OF
THE
ARTICLE
6
5.
MANAGERIAL
IMPLICATIONS
8
6.
CONCLUSIONS
10
7.
FIGURE
ANNEX
11
8.
BIBLIOGRAPHY
13
2
Design
and
...
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