Digital Marketing Trends You Can’t Ignore

Universidad Adolfo Ibáñez
Sede Peñalolén
Master of Science in Marketing
Conducta del Consumidor sección 3

“Homework 1”
“Digital Marketing Trends you can’t ignore”
Date: 07/March/2012Integrated Marketing Republic

Nombre Profesor: Leopoldo Arias
Nombre Alumno: Cristián Häne Kirsten
Fecha Entrega: 4/04/2012

SUMMARY AND ANALYSIS
Digital Marketing industry is changing really fast.The method you would have use last week to advertise your product or service, may be outdated this week. That is why the ability to innovate, adapt and change are so important know a days.

Forexample, today smartphones are one of the most important things in digital marketing, and it was not a few years ago, perhaps even last year it wasn’t so important.

“Mashable”, recently published anarticle called “5 huge Digital Marketing Trends you can’t afford to ignore”, and the author studies specifically “Integrated Marketing”.

In the last two years, the Consumer has vastly changed.Technology’s fast development has changed lifestyles and behaviors on consumers. Today Internet, social medias, provides consumer with tons of information… So know it’s not about providing the rightinformation, is about being at the right place, at the right time and providing the right experience.

It is not about what we do or not even about how we do it, it’s about why we do it. For example,Apple, doesn’t sell just computers, everybody can sell computers, with many characteristics, what Apple sells is a way of thinking, Apple invites it’s Users to believe in what they believe.

The goal of“Integrated Marketing” is to create a Connect Experience that affect consumer behavior. An example given is a study of what consumers want vs. what consumers get.
The study results made by mBuys isthe following:

What consumers want:
-85% Want an integrated shopping experience
-72% Want an integrated marketing approach

What consumers currently get:
-50% get an integrated shopping...