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2005
SEX UP YOUR LIFE

Beate Uhse AG | Gutenbergstraße 12 | D-24941 Flensburg | www.beate-uhse.ag

2 005

BEATE UHSE AT A GLANCE

S HARHOLDER STRUCTURE

EUR million

2004

2005

Change %

PROFILE

20 05

Beate Uhse AG is the leading erotica
company in Europe and since 2003 has
also been the world’s largest erotica
company in terms of sales.

0.6%
SALE S P E R FORMANCE
Retail
Mail Order
Wholesale
Entertainment
Holding Services

89.4
111.7
54.4
17.5
-

International share of sales

R E S U LT S
EBITDA
EBIT
EBT
Net income of ongoing business divisions

284.8

4.3

55.9

58.7

5.1

26.8
17.9
15.6
8.7

%

-0.3
11.8
-4.1
5.8
-

273.1

Total sales

89.1
125.0
52.2
18.5
-

32.0
22.7
20.4
14.4

19.2
26.630.6
65.3

Outstanding shares Beate Uhse AG

45.7% Orthmann AG
26.4% Free Float
20.7% Consipio Holding BV
6.5%

Art Media Production GmbH

0.6%

Outstanding shares Beate Uhse AG

20 0 6 (31 March 2006)

29.5% Rotermund Holding AG
OT H E R E AR N I NG S I N DI CATOR S
Return on sales before tax
Return on sales after tax
Return on equity
Gross profit margin

%
%
%
%

5.73.2
12.8
59.4

7.2
5.0
17.2
61.7

25.3
58.5
34.0
3.9

38.4% Free Float
20.8% Consipio Holding BV
10.7%

FI NANCIAL S I T UAT I ON
Gross Cash flow
Cash flow from operating activities
Investments
Depreciation
Dividend paid
BALANCE S H E ET DATA
Total assets
Shareholders’ equity
Equity ratio
Long-term assets
Short-term assets

16.6
8.6
15.8
9.1
4.7

%

23.124.3
11.9
9.6
-

39.2
182.4
-24.7
5.4
-100.0

187.2
67.8
36.2
105.7
81.6

189.7
83.6
44.1
111.6
78.0

1.3
23.3
21.7
5.7
-4.3

U MSATZ by Profit-Centre
273.1

total

1,477
50.6
110.9
130.4

1,523
50.1
109.1
142.6

3.1
-1.0
-1.6
9.3

17.5
250
54.4

150

15.6

18.5
52.2

0.4
3.3

20
125.0

15

2.1
1.8

10

111.7

20.4

259.7

12.9

89.4

89.1

5
5.0

EUR
EUR
EUR
EUR
EUR

47,323,696
10.48
13.02
10.05
0.15
0.35

47,323,696
6.10
10.37
5.80
0.29
0.49

-41.8
-20.4
-42.3
93.3
40.0

Retail: Stores with the right concept and the
right product range for specialist target groups in
a total of eleven countries. Mail order: 17.1 million catalogues sent in 2005. Wholesale: Retail
partnersin 60 countries around the world.
Entertainment: Internet, telephony, mobile
services, TV, video-on-demand and telemedia
services as distribution channels for erotica
content.

284.8

100
50

S HAR E S
Number of shares
Closing price
Annual high
Annual low
Earnings per share
Cash flow per share

EBT by Profit-Centre

Beate Rotermund/Uhse started by creating its
own market.Today, the company serves its customers via all distribution channels.

300

200
OT H E R DATA
Employees
Personnel expenses
Cost of sales
Cost of distribution

Orthmann Trading AG

When Beate Rotermund/Uhse founded the company in 1946, she had no money, but also had no
lack of vision: women and men should lead their
lives in a sexually enlightened way and should
enjoy their sexlives. She made an impressive first
step towards realising this vision with her first
information brochure on contraception, including
initial erotica products which could be bought by
mail order. The idea grew into a revolution - the
one-woman company has developed into an
international group now active in 13 countries.

0

0

6.9

-3.0

-3.0

2004

2005

-5
2004

2005Entertainment
Wholesale
Mail Order
Retail
Holding Service

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