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Publicado: 9 de junio de 2012
Colour
Castrol is a Red, White and Green company. When used in a balanced way, these colours are all we need to say ‘Castrol’ immediately and clearly. There is also a palette of ‘accent’ colours to add breadth and flexibility to our communication.
Colour contents
Colour Contents
Click green title to go directly to section
Introduction Core colours • • • • Core colour palette Usingthe three core colours The role of White Please do not
Accent colours
• Accent colour palette • Using accent colours to communicate our breadth of operation • The role of Silver/Light Grey • Using accent colours to add clarity • Please do not
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Core colours Core colour palette
It is essential that the core colours of Red, White and Green are correctlyspecified. This is to make sure that consistency of colour is achieved across all media. Tints of the core colours must never be used as this diminishes the impact of Castrol’s identity.
Castrol Red Match to Pantone® 485C Process: C:0 M:100 Y:90 K:0 Electronic: R:255 G:0 B:0 Electronic: HEX: FF0000 Paint: RAL 3020 Paint: ICI EG51 Vinyl: 3M Scotchcal 100 – 368 Acrylic: ICI Perspex 440 Colourcurve®:L50.97 R7.82 Y5.88
Castrol White
Castrol Green Match to Pantone® 348C Process: C:100 M:10 Y:100 K:0 Electronic: R:0 G:153 B:51 Electronic: HEX: 009933 Paint: RAL 6024 Paint: ICI EG54 Vinyl: 3M Scotchcal 100 – 122 Acrylic: ICI Perspex 650 Colourcurve®: L46.88 R6.24 Y4.03
Paint: RAL 9016 HEX: FFFFFF
The process colour specification is an indication only. The final colours must match Pantone®485C (Castrol Red) and Pantone® 348C (Castrol Green). It may be necessary to adjust this on various printing materials to achieve an accurate match. The Vinyl specifications should only be used for non-illuminated signs and fascias. The Acrylic specifications are suitable for both illuminated and non-illuminated signs.
Pantone® is Pantone Inc’s check-standard trademark for colour reproductionand colour reproduction materials. Colourcurve® Systems Inc licensed trademark for colour reproduction.
Colour contents
Previous page
Next page
Core colours Using the three core colours
The combination of Red, White and Green is one of Castrol’s most valuable visual assets and the foundation of its identity. To be recognised instantly as a Castrol communication, these three coloursmust always appear in a balanced combination on all applications (the logo itself is not included in this equation). The exact balance may vary, but each of the three colours must always remain prominent. If you cover the logos on the examples below, each design will still have the ‘Castrol look’.
stop press
Media information
Discover. Fresh thinking that builds business.
Launch
Newproducts and services in 2000
These examples show how type, lines, pictograms/symbols and backgrounds can be used to carry Castrol’s core colours.
Colour contents
Previous page
Next page
Core colours The role of White
White plays a vital role in Castrol’s identity. As a neutral colour it can be used at a greater proportion than Red and Green and still achieve the desired Castrolbalance. Placing Red and Green together creates a visual ‘clash’ and doesn’t achieve the distinctive Castrol look. Using White to separate areas of Red and Green will prevent this ‘clash’ and also maintain the important Castrol balance.
Business forum 2000
Product guide gear oils and transmission fluids engine oils brake and hydraulic system fluids motorcycle range service consumables greasescleaners powerboat range, etc.
Colour contents
Previous page
Next page
Core colours Please do not
1 of 2
stop press
Product guide gear oils and transmission fluids engine oils brake and hydraulic system fluids motorcycle range service consumables greases cleaners powerboat range etc.
Product guide
Discover. Fresh thinking that builds business.
Spring 2000
Do not use...
Castrol is a Red, White and Green company. When used in a balanced way, these colours are all we need to say ‘Castrol’ immediately and clearly. There is also a palette of ‘accent’ colours to add breadth and flexibility to our communication.
Colour contents
Colour Contents
Click green title to go directly to section
Introduction Core colours • • • • Core colour palette Usingthe three core colours The role of White Please do not
Accent colours
• Accent colour palette • Using accent colours to communicate our breadth of operation • The role of Silver/Light Grey • Using accent colours to add clarity • Please do not
Previous page
Next page
Core colours Core colour palette
It is essential that the core colours of Red, White and Green are correctlyspecified. This is to make sure that consistency of colour is achieved across all media. Tints of the core colours must never be used as this diminishes the impact of Castrol’s identity.
Castrol Red Match to Pantone® 485C Process: C:0 M:100 Y:90 K:0 Electronic: R:255 G:0 B:0 Electronic: HEX: FF0000 Paint: RAL 3020 Paint: ICI EG51 Vinyl: 3M Scotchcal 100 – 368 Acrylic: ICI Perspex 440 Colourcurve®:L50.97 R7.82 Y5.88
Castrol White
Castrol Green Match to Pantone® 348C Process: C:100 M:10 Y:100 K:0 Electronic: R:0 G:153 B:51 Electronic: HEX: 009933 Paint: RAL 6024 Paint: ICI EG54 Vinyl: 3M Scotchcal 100 – 122 Acrylic: ICI Perspex 650 Colourcurve®: L46.88 R6.24 Y4.03
Paint: RAL 9016 HEX: FFFFFF
The process colour specification is an indication only. The final colours must match Pantone®485C (Castrol Red) and Pantone® 348C (Castrol Green). It may be necessary to adjust this on various printing materials to achieve an accurate match. The Vinyl specifications should only be used for non-illuminated signs and fascias. The Acrylic specifications are suitable for both illuminated and non-illuminated signs.
Pantone® is Pantone Inc’s check-standard trademark for colour reproductionand colour reproduction materials. Colourcurve® Systems Inc licensed trademark for colour reproduction.
Colour contents
Previous page
Next page
Core colours Using the three core colours
The combination of Red, White and Green is one of Castrol’s most valuable visual assets and the foundation of its identity. To be recognised instantly as a Castrol communication, these three coloursmust always appear in a balanced combination on all applications (the logo itself is not included in this equation). The exact balance may vary, but each of the three colours must always remain prominent. If you cover the logos on the examples below, each design will still have the ‘Castrol look’.
stop press
Media information
Discover. Fresh thinking that builds business.
Launch
Newproducts and services in 2000
These examples show how type, lines, pictograms/symbols and backgrounds can be used to carry Castrol’s core colours.
Colour contents
Previous page
Next page
Core colours The role of White
White plays a vital role in Castrol’s identity. As a neutral colour it can be used at a greater proportion than Red and Green and still achieve the desired Castrolbalance. Placing Red and Green together creates a visual ‘clash’ and doesn’t achieve the distinctive Castrol look. Using White to separate areas of Red and Green will prevent this ‘clash’ and also maintain the important Castrol balance.
Business forum 2000
Product guide gear oils and transmission fluids engine oils brake and hydraulic system fluids motorcycle range service consumables greasescleaners powerboat range, etc.
Colour contents
Previous page
Next page
Core colours Please do not
1 of 2
stop press
Product guide gear oils and transmission fluids engine oils brake and hydraulic system fluids motorcycle range service consumables greases cleaners powerboat range etc.
Product guide
Discover. Fresh thinking that builds business.
Spring 2000
Do not use...
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