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Barbican Identity
Guidelines

Contents

Barbican Identity
Guidelines

Contents

1–5
Barbican Identity
Core Elements
1
Logo
2
Lock-up
3
Grid
4
Typeface
5
Typography

Barbican
Barbican Identity
Guidelines
Core Elements

6–1 1
Barbican Identity
Art Forms
6
Theatre
7
Art
8
Film
9
Music
10
Barbican
11
Design
examples
XX
XX

pp. 7—15

pp. 73—77

pp.17—25

pp. 79— 87

pp. 27—37

pp. 89—95

pp. 39—51

pp. 97—101

pp. 53 — 69

pp. 103—111

pp. 113—137

2 /3

Introduction

Barbican Identity
Core Elements

Our identity is not just a logo.
It is a design scheme composed
of a number of core elements
that come together to create
a distinctive look and feel that
makes the Barbican brand
instantly recognisable.
Thefollowing pages guide
you through the core elements.
They will assist you in designing
and producing compelling
communications with a high
degree of creative flexibility.

4 /5

Barbican Identity
Core Elements

1
Logo
Logo
introduction
[pp. 8/9]

Logo
positioning
[pp. 10/11]

Protecting
the logo
[pp. 12/13 ]

Logo colour
[pp. 14/15]

6/7

1
Logo

Barbican IdentityCore Elements

The logo is the most
visible element of our identity–
a universal signature across all
Barbican communications. It’s a
guarantee of quality that unites
our diverse arts programme.

Logo
introduction

Because the logo is such a recognisable and highly visible
brand asset, it is vital that it is always applied consistently
wherever it appears.

8 /9

1
LogoBarbican Identity
Core Elements

The logo is always supplied
as a full circle and is set to bleed
off the page.

Logo
positioning

The logo artwork is supplied with crop marks to line up
with the edge of the page. Once the logo is in the correct
position, remove the crop marks to ensure they do not
appear in the final artwork. Logo artworks are available
from printdesign @barbican.org.uk

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1
Logo

Barbican Identity
Core Elements

To protect the clarity and
visual integrity of the logo, it
has an exclusion zone. It must
always appear legibly on a clear
background.

Protecting
the logo

Special case exceptions can be considered by contacting
printdesign @ barbican.org.uk

12 /13

1
Logo

Barbican Identity
Core Elements

The logo colour isflexible,
but clarity is always maintained
by the use of contrasting colours.
The following fundamental rules
will help you achieve optimum
definition.

Logo colour

To achieve good definition the logo full-circle must
contrast with any background colour.
Likewise the word Barbican must contrast with the
colour of the logo semi-circle. To maintain visual
integrity, depict the name ineither black or white
or use a colour from your design see pp.113—137

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Barbican Identity
Core Elements

Lock-up
introduction

2
Lock-up

[pp. 18/19]

Lock-up
typeface
[pp. 20/ 21]

Lock-up
positioning
[pp. 22/ 23]

Special case
lock-up
[pp. 24/ 25]

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2
Lock-up

Barbican Identity
Core Elements

Essential information
about the Barbican accompaniesthe logo. The relationship
between these elements and
the logo is called the lock-up.
It provides the means for
consistent presentation across
all media.

Lock-up
introduction

The lock-up is a fixed relationship that should not change.
This is with the exception of special marketing campaigns
and cases such as resident company endorsement pp. 24/25
and marketing initiatives, forexample the ‘do something
different’ campaign pp. 116/117
To obtain lock-up templates

18 /19

printdesign @ barbican.org.uk

2
Lock-up

theatre film
art
education
dance music

0845 120 7538 Box office
Reduced booking fee online

www.barbican.org.uk

Barbican Identity
Core Elements

The lock-up information
is set in Futura Book, which is
a weight within our distinctive...