Doctor

30 Minutes to
Maximizing LinkedIn
by Neal Schaffer
Helpful Tips from the Author who Brought You: Maximizing LinkedIn for Sales and Social Media Marketing & Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn

MAXIMIZE SOCIAL BUSINESS WITH NEAL SCHAFFER

1 | 30 Minutes to Maximizing LinkedIn by Neal Schaffer

30 Minutes to Maximizing LinkedIn
by Neal Schaffer
As the leadingauthor and speaker on LinkedIn for business and professional networking, I often get asked for beginner tips to help you get started and find real value in using LinkedIn. While I can’t offer as much help here as I could by your reading my two books, I did want to offer a quick summary to help ensure that you don’t miss out on what LinkedIn has to offer and get started (or restarted) – in a 30 minuteread.

1

DETERMINE YOUR LINKEDIN OBJECTIVE

If you don’t have an objective for using LinkedIn, or any other social media website, you could be wasting a lot of your time. In order to ensure you gain positive ROI from your time spent here, make sure you determine your objective for using LinkedIn – and always return back to it if you think you’re getting lost on the site. Neal’s Tips – Some PopularLinkedIn Objectives Promote My Company Find New Customers Increase Website Traffic Build a Professional Community within My Industry Professional Networking Personal Branding Social Recruiting Find a New Job Additional Information Links: What is LinkedIn and Why Should You Join? LinkedIn’s Value http://wind.mn/xWMVGr Why Use LinkedIn? 7 Reasons for Every Professional to Joinhttp://wind.mn/wVR7BS

(888) 541-3429

neal@windmillnetworking.com

http://windmillnetworking.com

2 | 30 Minutes to Maximizing LinkedIn by Neal Schaffer

2

CREATE YOUR LINKEDIN ACCOUNT AND PROFILE

Additional Information Links: LinkedIn Profile Tips: The 10 Mistakes You Want to Avoid and Why http://wind.mn/dJ2hKu LinkedIn Profile Completeness - 10 LinkedIn Profile Tips http://wind.mn/buA2NG Inbound Marketing andYour LinkedIn Profile: 10 Ways to Maximize http://wind.mn/x4YCBx 4 Questions to Ask in Creating Your LinkedIn Public Profile http://wind.mn/ruBV5H

Joining LinkedIn is easy, and all you need is an email address to sign up. Once you sign up and establish an account, LinkedIn will ask you to enter a lot of personal information in order to better develop your profile. While you might be taken abackby this, the more information you provide here the easier it will be for both you to get back in touch with those from your past and vice-versa. It will also add more of your keywords to the LinkedIn database to allow opportunities to come your way for whatever objective you might have.

Neal’s Tips – Building a Stellar LinkedIn Profile Be Real (professional photo, use full real name) Be Complete(use all of the real estate that LinkedIn provides you to be found) Be Branded (use the Headline and Summary areas to expose your strengths, differentiate yourself from the others, and allow relevant viewers of your profile to want to contact you) Be Searchable (make sure that relevant keywords associated with your brand, experience, profession, and industry are included in your profile)?

DID YOU KNOW

87% of recruiters

use LinkedIn to
reach and engage
potential candidates
(JOBVITE 2011 SOCIAL RECRUITING SURVEY).

(888) 541-3429

neal@windmillnetworking.com

http://windmillnetworking.com

3 | 30 Minutes to Maximizing LinkedIn by Neal Schaffer

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(888) 541-3429

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http://windmillnetworking.com

4 | 30 Minutes to Maximizing LinkedIn by Neal Schaffer

3

BUILD YOUR NETWORK

Additional Information Links: How to Grow Your LinkedIn Network in 15 Ways http://wind.mn/y7Ve07 LinkedIn Connections - How Many Should You Have? [VIDEO] http://wind.mn/cKRCgb

Once you’ve gotten your profile set up, you now want to build your LinkedIn...