Doctor
Páginas: 2 (421 palabras)
Publicado: 19 de febrero de 2013
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MARKETING RESEARCH
1. Explain why firms may not have a need for marketing research
The principal reason is because the managers of thecompanies already have a lot of information and knowledge about the market they are working with, so they don’t need any extra information. The money is other reason for not having a marketing research;they just cut the budged of this area to save money.
Sometimes the companies don’t have enough time to do a research, they just need to make a decision and apply it, and this process usually takestime. Other reason is that the cost of the research is a higher than the same project, so it would be illogical having it.
2. Why is defining the problem the most important step in the marketingresearch process?
This is the most important step in the research process. If you do it wrong all research would be the possible solutions for another problem so it’s not going to work at all forthe one we need. It’s totally a waste of time and money.
3. Explain why research objectives differ for the definition of the problem.
They are totally different steps. The first one is thedefinition of the problem; you need to know what do you want to solve and the reasons of it. Once you have this, you define you objective. What is our goal in this research and which is the mostoverwhelming solution.
4. What are the three types of research that constitute research design
* The first one is the exploratory research; it is collecting all information you can. It is whenyou just have few things in the beginning of the research. It can be quantitative and qualitative.
* Casual research: It is used to know the reason why is caused the problem.
* Descriptiveresearch: It explains all the different marketing variables. Its answer most of the question: who, when, why etc…
5. Choose one of the following kinds of business/activity:
New Pet...
MARKETING RESEARCH
1. Explain why firms may not have a need for marketing research
The principal reason is because the managers of thecompanies already have a lot of information and knowledge about the market they are working with, so they don’t need any extra information. The money is other reason for not having a marketing research;they just cut the budged of this area to save money.
Sometimes the companies don’t have enough time to do a research, they just need to make a decision and apply it, and this process usually takestime. Other reason is that the cost of the research is a higher than the same project, so it would be illogical having it.
2. Why is defining the problem the most important step in the marketingresearch process?
This is the most important step in the research process. If you do it wrong all research would be the possible solutions for another problem so it’s not going to work at all forthe one we need. It’s totally a waste of time and money.
3. Explain why research objectives differ for the definition of the problem.
They are totally different steps. The first one is thedefinition of the problem; you need to know what do you want to solve and the reasons of it. Once you have this, you define you objective. What is our goal in this research and which is the mostoverwhelming solution.
4. What are the three types of research that constitute research design
* The first one is the exploratory research; it is collecting all information you can. It is whenyou just have few things in the beginning of the research. It can be quantitative and qualitative.
* Casual research: It is used to know the reason why is caused the problem.
* Descriptiveresearch: It explains all the different marketing variables. Its answer most of the question: who, when, why etc…
5. Choose one of the following kinds of business/activity:
New Pet...
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