Doing Business Anywhere

Doing Business Anywhere:
The Essential Guide to Going Global

This book was written by Tom Travis. He exposed in the text the principles of global trade and gives real life examples to makeeasier to understand and relate with the globalization subject.
Going global or operating global businesses is challenging and it is important to follow some tenets to make sure you can face all thechallenges and reach your objectives. It is essential to understand trade opportunities and avoid costly mistakes.
Boundaries are becoming unclear as world governments and multinational companies seek toexpand their economic reach. And as business becomes increasingly global, entrepreneurs must organize, plan, operate, and execute in new ways.
Travis remarks how entrepreneurs who want to successmost realize how understanding free trade agreements is a key to making sound international business decisions; how protecting your brand means not only securing your intellectual property rights butalso embracing corporate social responsibility; how security in a post-9/11 world has changed the rules of the game; and how no matter how far away your customer, client, or supplier may be, all globalbusiness really is personal.
He mentions six key principles to apply when doing global business. First, he recommends taking advantages of trade agreements by thinking outside the border. You mustunderstand trade agreements and preference programs and how they can impact your business. All the decision related to the company depends on the knowledge of the trade opportunities these programsprovide. It is necessary to aggressively pursue your interests not only during trade agreement negotiations, but also after the agreements have been implemented to take advantage of new opportunities.He also claimed the importance of protecting your brand at all costs. Protecting your brand means protecting your company's image as well as its intellectual property. Every global company must...