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commerce
Conference 2012

The business of online fashion

A great opportunity to network across the industry and
hear about how retailers are adapting to rapidly changing
customer needs Simon Forster,Director, Debenhams

The only event where you will gain insight from the
most innovative names in fashion ecommerce:
Susan Aubrey-Cound

David Hathiramani
Co-founder

Director New Channel
Development

Sean McKee

Rob Feldmann

Chief Executive Officer

Highlights
for 2012
● Exclusive insights

from industry experts
on how to further your
ecommerce strategy
● Intimate roundtableCaroline Rolfe
Head of Online

Head of Ecommerce

Jan Mehmet

Global Ecommerce Director

discussion: Join your peers
for an informal discussion
regarding m-commerce
benchmarking
● Crucial content

Andrew Robb

Chief Operating Officer

Nigel Whiteoak
General Manager

Matt Jeans

Ecommerce Manager

led sessions covering
internationalisation,
m-tailing and the customerjourney

● Network with other

Felix Leuschner

Chief Executive Officer

James Balmain
Head of Ecommerce

Chris Potter

Operations Development
Manager

fashion retailers who have
similar business needs to
your own
● Interactive exhibitions

Tamas Locher

Chief Executive Officer

Chris Bale
Director

Fiona Harrison
Head of Ecommerce

Benchmarking our business against ourpeers, and the
businesses whose peer we aspire to be, is always a valuable
exercise. The exchange of ideas is terrific – a worthwhile event

showcasing the latest
ecommerce innovations
● Whether you’re a larger

retailer, indie, or brand, the
bespoke agenda covers
critical topics to ensure
online success

Sean McKee, Head of Ecommerce, Schuh
Associate Sponsor:

Exhibitor:
Scan theQR code for more information

T: +44 (0) 20 7554 5807/ 0845 056 5755 E: retailconferences@emap.com
www.drapersfashiononline.com – 28 February 2012 – London
Draper Ecommerce Brochurev5.indd 1

03/11/2011 14:34

commerce

Conference 2012

28 February 2012 – London

www.drapersfashiononline.com

The annual Drapers Ecommerce Conference is back, and bigger and better than ever! Thisyear you can expect a
fresh insight from some of the most innovative names in fashion to help you maximise your online business returns.
2011 Audience:
Independent
Retailers

Non-retailers/
Vendors

The Agenda
9.00 Chairs opening remarks
9.10 Keynote. Analysing the ever-changing
customer: Increasing loyalty and enhancing the
customer journey

Multiple retailers

120+ attendees in2011

Just some of the companies that attended in 2011:

● Exploring the different channels customers are shopping through to
create a single view of your consumer
● Adapting to savvy customers: Motivating customers to remain loyal when
competitors are offering lower prices
● Improving the customer journey across channels: Enriching the shopping
experience, minimising clicks, ensuring quickdelivery of products and
increasing ease of returns

9.40 Cross channel: Maximise the benefits of integrating
online and bricks and mortar

5 agenda defining topics for 2012:
1 Internationalisation of ecommerce: Driving profit abroad
2 Analysing the ever-changing customer: Increasing loyalty and
enhancing the customer journey
3 Fall in ‘like’ with tweeting: Exploiting social media to
youradvantage
4 From browsing to buying: Exploiting mobile as a
transactional channel
5 Cross channel: Maximise the benefits of integrating online and
bricks and mortar

● Driving strategies to become a seamless cross channel retailer
● Approaches for motivating customers to explore and purchase across all
transactional channels
● Exploring methods to develop a single view across channels and...