Dutch Tape Marketing

Duct Tape Marketing
The World’s Most Practical Marketing System
for
Small Business and Independent Professionals

www.personaone.com

info@personaone.com

East: 866.801.5671

West: 805.383.7192

The Case for Duct Tape Marketing
Ever wonder why is it so hard to market your small business?
Business journals regularly write
about Duct Tape Marketing

You don’t have to look far tounderstand why this question plagues so
many. It really has to do with why folks get into a business in the first
place.
The typical small business in America is started by someone who knows
how to do something. It might be how to prepare taxes, how to assemble a certain type of gizmo, how to wire a ceiling fan, how to administer
a network, or how to plan a wedding. Almost never does thisknow-how
include being able to market a business that does those things.

Business educators site the
Duct Tape Marketing
principles and system

What if marketing was easy, almost automatic?
But what if I told you, no matter what your business claims to do or provide, you’re actually in the marketing business. That’s right--every business is actually a marketing business. Think about it for amoment. Do
you really have a business without being able to reach and motivate a
customer?

You are in the marketing business! Marketing is
an all-encompassing outlook that must include
every activity of your business. It isn’t just a
department within your business. When you
Major corporations use
Duct Tape Marketing
content with their own
small business customers

discover thisoutlook, marketing your business
gets really, really easy.

Install the system and work the system
The small business owner who uses the Duct Tape Marketing system
comes to define marketing as: Getting people who have a specific
need or problem, to know, like, trust AND contact you. Getting a
hot prospect to actually pick up the phone and seek you out is the
dream situation for most smallbusiness owners. How many times have
you made this statement, “if I can only get in front of a qualified prospect I can almost always turn them into a client?” A fully functioning
Duct Tape Marketing system is the key to turning more leads into more
customers.
Ultimately, with the systematic application of Duct Tape Marketing, the
definition of the term marketing evolves to include thisall-encompassing
view: Getting people who have a specific need or problem to
know, like, trust, do business with AND refer you to others who
have this same need or problem.
That’s the value of a proven system: it delivers the keys to success
every time. And it helps you leverage MORE success.

www.personaone.com
EAST:

Jim Atkinson 866.801.5671
jatkinson@personaone.com

WEST:

MichaelRuggiero 866.818.7003
mruggiero@personaone.com

Unique Benefits of Duct Tape Marketing
Duct Tape Marketing
gets prospects to
systematically call you.
By creating advertising and leadgeneration promotions that allow
the prospect to move gently along
the “Know, Like, and Trust” path
at their own pace, Duct Tape
marketers entice fully-qualified
prospects to contact them.

Duct TapeMarketing lets you focus on the Ideal Customer.
There is always a market out there that is just waiting for someone to
service it. Not only are they waiting, they are willing to pay a premium to
be serviced by someone who operates just like you. They value what you
have to offer, they enjoy your relationship approach to customer service
and they readily refer their friends and colleagues as a tokenof their appreciation. Sound like fairy-tale land? When you intentionally choose a
market with a specific need or problem and then show them why you
deserve their trust, it’s not only possible, it’s inevitable.

Duct Tape Marketing has the ease of an Orchestrated
System.
By working in the confines of a system, creating fixed steps, documenting and duplicating each step, the Duct Tape...