Educación Superior

Corporate Profile 2012

Table
 of
 contents:
 
§  §  §  §  §  §  §  §  §  §  §  §  Its
 origin
 and
 trajectory
  Corporate
 structure
  Mission,
 Vision
 and
 Corporate
 Values
  Corporate
 Social
 Responsibility
  Na;onal
 coverage
  Market
 share
  Local
 market
 trends
  Affiliates:
 Toyopartes
 Affiliates:
 Toyoservicios
  Affiliates:
 Scandinavia
 Motors
  Affiliates:
 Dimasa
 Ford
  Future
 growth
 ini;a;ves
 

Its
 origin
 and
 trajectory
•  •  Company with more than 80 years experience and recognition within the Honduran automotive market. Established in 1923 as a service garage it quickly expanded to the local distribution of the then knownautomotive brands: Essex, Nash, Willis, Overland, Dodge and De Soto. In 1956 it obtains the exclusive distribution rights for Toyota within the Honduran territory. Currently the automotive brand portfolio includes the distribution of: Toyota, Daihatsu, Lexus, Scania and Ford.

•  • 

Corporate
 Structure
 
•  •  Incorporation name: Prado Propiedad e Inversiones. Its Board of Directors overviewsmore than 10 companies and some 620 associates nationwide.

Prado
 Propiedad
 
 e
  Inversiones
 

  Real
 State
 development:
  GABISA
 
 

Automo=ve
 Services
 

Financial
 Services
 

Corporación
 Flores
  Toyoservicios
 
 
 

 


 
 Toyopartes
  Scandinavia
 
 Motor
  DIMASA
 FORD
 Omerhsa
  Omersa
 

Opam
 


 Autos
 Corpora=vos
 

 

Corporate
 structure
 
•  Corporación Flores: Handles the commercialization activities of Toyota, Lexus and Daihatsu. •  Toyopartes: Responsible for the national distribution of genuine and OEM parts, aftermarket accessories and automotive brands like Yokohama, Quaker State, Panasonic and Kenda. •  Toyoservicios:With its national presence and strategic locations in most of the main cities in Honduras, it provides certifies automotive maintenance and repair services to the brands within the group. •  OMERSA: Leasing, financial and credit services. •  OMERHSA: Insurance broker. •  OPAM: Customs broker and general service operator. •  Car Depot: Retail of aftermarket accessories. •  Autos Corporativos:Thrifty car rental company. •  Scandinavia Motors: Distributor of the Scania buses for the Honduran and El Salvador regions. Handles commercialization activities as well as after sale service and parts. •  DIMASA FORD: Central and south region distributor for Ford, it is responsible for sales, parts and services. Holds distribution rights for Motorcraft OEM parts for Honduras.

Mission,
 Vision and
 Corporate
 values
 
•  Vision:
“For our products and services to become the main solution for the transportation needs of the families and companies in Honduras.”

•  Mission:
“We are a leader in the automotive industry. We offer quality products and services, backed by advanced technology, continuous improvement efforts, highly trained human talent and a high regard forsocial responsibility.”

Corporate
 Values:
 
 
•  INTEGRITY: We are people of great fortitude, which allows us to be responsible, honest and reliable in all we do and focus our actions in a context of corporate social responsibility. RESPECT: We maintain good relations with all people and pay much attention to their individuality. COMMITMENT: We are proud of our company and set ourefforts on its protection and growth. EXCELLENCE: Do our daily activities applying a continuous improvement and team philosophy. PASSION: Inner drive that motivates us to do our best for our costumers, suppliers, associates and community.

•  •  •  • 

Corporate
 Social
 Responsibility:
 
•  Recipient of the FUNDARSE – RSE badge for Corporate Social Responsibility for the last 5...