Ejercicio Inteligencia Comercial

M@RKET RESEARCH

* Information sources
* Search techniques
* Primary research
* Country selection

:: Assignments

Date: 2012

CHALLENGE: EXPORT MARKETING PLAN

Situation
You are advising an exporter in Peru about the export potential in the EU. You are looking for up-to-date and reliable market information on the EU. However, you have experienced that gathering theinformation is a challenge.

Your challenge
Your assignment is to find relevant market information by using the Internet as a source of information. You would like to have the information very fast. Your deadline is approaching! But not everything is available online. Sometimes you have to do primary research. During this workshop you will practice how to do so.

ASSIGNMENT 1: MARKET REPORTS/ STATISTICS

CBI

Go to the website www.cbi.eu and

0 Which Sector Surveys, Product Surveys, E-business report (or other publications) are of interest to you?

………………………………….

………………………………….

………………………………….

0 What kind of information can you find in these documents?

………………………………….

………………………………….

………………………………….

Go back to the homepage of www.cbi.eu. Then hit:

-‘countries’

Is there an interesting Export Coaching Programmes (ECP) for your client? Is this an interesting opportunity for the company that you will give advice about their export to the EU?

…………………………………………………

…………………………………………………

Go back to the homepage of www.cbi.eu. Then hit:
- ‘market intelligence’
Which documents are recommended to read when starting to ‘research’ EU markets?…………………………………………………

…………………………………………………

International Trade Center and Export Navigator
Go to the website www.intracen.org and www.exportnavigator.com

0 What products or topics that are of interest to you, are covered by the International Trade Center and Export Navigator?

………………………………….

…………………………….……

………………………………….

…………………………….……

External Trade - Export HelpdeskPlease go to http://exporthelp.europa.eu/ and try to find the following:

Please try to find the import tariff and the import values for your own product, imported in to the EU from Peru.

…………………………….……

…………………………….……

Trademap – www.trademap.org
The TradeMap provides you with indicators on national trade performance, international demand, potential for market and productdiversification, and the role of competitors.

Pls register at the site first.

0 Find relevant trade data for a product of your own interest!

……………………………………………….

Export.gov
An example of a promotion organisation is the USA government’s Export portal. Go to www.export.gov and try to locate the ‘market research library’.

- What does it offer you ?! …………………………………………………..

- How to get access?!……………………………………………..

ASSIGNMENT 2 OTHER GOLDMINES

Austrade and New Zealand Trade and Enterprise
Go to the website www.austrade.gov.au and http://www.nzte.govt.nz/

0 What products or topics that are of interest to you, are covered by these websites?

………………………………….

…………………………….……

Choose one of your sectors below to search for information for the product of your interest.

1FRUITS AND VEGETABLES
2 FOOD INGREDIENTS
3 GARMENTS
4 SEAFOOD
5 FLOWERS
6 NATURAL PRODUCTS
Try to find specific market information for your own sector on these golden websites

Please write down the 3 best websites for you:

Website 1: ………………………………..…….

Website 2: ………………………………..…….

Website 3: ………………………………..…….

1 FRUITS AND VEGETABLES

* AttachéReports - http://www.fas.usda.gov/
CEI Wholesale Markets Foundation - www.ceiwmfoundation.org/
Fresfel Europe http://www.freshfel.org/site/home.asp
Fruitnet.com | http://www.fruitnet.com
Association Interprofessionelle des Fruits et Légumes Frais (INTERFEL) - www.interfel.com
ONIFLHOR : Office National Interprofessionnel des Fruits, Légumes et de l'Horticulture http://www.oniflhor.fr/...