El Negocio De Los Ovp's

Will Ooyala end up being king?
By Juan Pablo Moragrega

Every market in the world has its main driving force behind its particular group of customers. It is the customers who have the ability tochoose between options, adapting and deciding on which product is best for their interest and of course profitability or efficiency. Today, there is fierce competition in the Online Video Platformsbusiness, with Ooyala and Brightcove fighting for supremacy of the market. With various new feats and a dark gloom for other competitors Ooyala may end up being the emerging champion as it has reachedover 500 customers in 100 countries around the world in a considerable short period; only 3 years.

The company was founded in 2007 by two ex-Google workers Sean Knapp and Bismarck Lepe. Sean Knappwas the creator of iGoogle, the company’s customizable home page, as well as a tech lead in Google’s web search team. Bismarck Lepe was a Senior Project Manager at Google. He managed and overlooked over25 different Google AdSense products. Most importantly, he managed the early growth of AdSense video advertising. Ooyala was created for video content publishers to unlock the full potential of theircontent’s value. Ooyala provides a better experience for consumers, transparency for advertisers and easy medium for media and non-media companies to transcode, manage, publish, analyze, and monetizetheir video.

Ooyala’s main product “Backlot” has an easy-to-use interface, powerful and complete reports and flexible tools. These characteristics make Backlot one of the best video platforms forcompanies who want their streaming video made available anywhere and anytime globally, helping them capitalize and use the valuable data.

Both Ooyala’s Backlot and Brightcove’s Video Platform haveclaims of being industry leaders. That much is true, but the main difference between these two competitors can be described at its best by the 2009 Forrester Wave: US Online Video Platforms...