El Turista Slow

Páginas: 9 (2064 palabras) Publicado: 3 de noviembre de 2012
American International Journal of Contemporary Research

Vol. 1 No. 2; September 2011

Slow Tourists: A Comparative Research Based on Cittaslow Principles
H. Ridvan YURTSEVEN, Ph.D. Professor Canakkale Onsekiz Mart University Gokceada School of Applied Sciences Gokceada, Canakkale, TURKEY Ozan KAYA, Ph.D. Research Assistant Canakkale Onsekiz Mart University School of Tourism and HotelManagement Canakkale, TURKEY

Abstract
Slow Food is a non-profit, eco-gastronomic, member-supported organization founded in 1989 to counteract Fast Food and fast life. A further development of Slow Food is the Cittaslow Movement, which builds on the ideas of Slow Food but extends the philosophy to cities and destinations. Slow Tourism has evolved as an extension of slow philosophy to encompass traveland tourism activities. Slow Tourism can be discussed from a consumer behavior, marketing or sustainable tourism perspective. Not much research has yet been done on the slow tourists. The main objective of this paper is determining who slow tourists are. Therefore, the empirical research has been realized in Seferihisar where is the first Cittaslow and slow destination in Turkey. According to theCittaslow principles, Seferihisar visitors are categorized into three different types: dedicated, interested, and accidental slow tourists. Results show that, there are statistically significant differences between whole attractiveness means of slow tourist types.

Key Words: Cittaslow, Slowness, Slow Food, Slow Tourism, Slow Tourist 1. Introduction
One of today’s trends in the field oftourism is called Slow Tourism. To be genuine, Slow Tourism must follow two essential principles: taking time and attachment to a particular place. Taking time means modification of the daily time relationship, specifically a different perception of nature and living in harmony with a place, its inhabitants, and their culture. The environment is not merely perceived by sight, but by using all fivesenses. Tourists must be able to change pace, to look rather than to see, to experience the area rather than to endure it (Matos, 2004). The guiding philosophy of slow then is partly an antithesis to fast, but there is also a connectedness with ecology and sustainable development which comes from an interest in locality and place as well as from strands of green travel (Dickinson, 2009; Dickinson andLumsdon, 2010). Sustainable development, which includes economic, environmental, and socio-cultural sustainability, should be perceived as a pillar of the philosophy of Slow Tourism (Matos, 2004). Slowness is an effective concept of Slow Tourism. Slow Food underlines the philosophy of slowness. It is dedicated to a food that is based on the principles of high quality and taste, environmentalsustainability, and social justice in essence, a food system that is good, clean, and fair. Slow Food seeks to catalyze a broad cultural shift away from the destructive effects of an industrial food system and fast life; toward the regenerative cultural, ecological, social, and economic benefits of a sustainable food system, regional food traditions, the pleasures of the table, and a slower and moreharmonious rhythm of life (Croce and Perri, 2010; Parkins and Craig, 2006; Petrini, 2003, 2007, 2010). Cittaslow, which means slow city, is an international network of small towns that originated in Italy less than a decade ago with the aim of addressing the Slow Food philosophy in their urban design and planning. The network is proliferating in many other countries, in Europe and in othercontinents, and there are 141 Cittaslow towns around the world (Miele, 2010; Pink, 2008). A Cittaslow agrees to work towards a set of goals that aim to improve the quality of life of its citizens and its visitors, and to share good ideas, experiences and knowledge across the national and international Cittaslow networks (Heitmann, Robinson and Povey, 2011; Hoeschele, 2010; Miele, 2010).

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