Engineering Management

MEDWAY SCHOOL OF ENGINEERING



Course: Engineering Management 1 (GEEN 0031).

Level: 5

Assignment: 1



Title of assignment: Understanding a Technology Giant – An Inquiry into Samsung





























Introduction:

In our lectures we covered topics relating to the role of Engineers in management, industrial management, structure ofbusiness organisations, the external pressures faced by these organisations and we looked at financial aspects of a company.




Aim:

The aim of the work is to inquire into the global giant Samsung, and produce a critical executive style report on the structure of their business, their philosophy, the role their executives play, and importantly analyse their financial performance and thecompetition they face from the external environment.

Current structure – company profile

http://www.samsung.com/us/aboutsamsung/sustainability/people/download/Samsung_sr_2012_Creative_Organizational_Culture.pdf



http://www.emol.com/noticias/tecnologia/2009/12/15/389516/samsung-nombra-nuevos-directivos-y-cambia-estructura-empresarial.html



mention d culture and structure,

Currentmanagement

Current financial status

Current competition




Required Outputs (With hints)

A well presented executive report with the following sections and attributes;

1. A 300 word (-10%) executive summary. This information must be on its own page and be the first page after the cover pages. [10 Marks] (Hint: Your MD is a very busy person and has instructed their secretary tobin any reports from the managers that goes over 300 words and less than 270 words, if you fail in this aspect you would be sacked, in this essay you will score zero marks to reflect that scenario)

2. A 1500 (+/- 10%) word document that explains and presents your analysis of the task given to you and your conclusion. You may present graphs and charts to aid understanding. [30 Marks](Hint:Discuss about the management structure of Samsung, analyse their annual review documents and the portfolio of historical data. Your work must be original, quotes and citations are a waste of a senior managers time unless vital. But do remember to reference any facts & data you use from others. Contrary to popular belief, executive style reports have to be short, but must contain all relevantinformation. Every unnecessary or redundant word will cost you marks, yet a lack of fluidity and style will get you marked down. The challenge is to write something a non technical person with little time can read, yet understand the full technical details. )

3. A reference section which correctly points to the 1500word essay and is referenced using the Harvard system. This is not part of theword count. [5 Marks](Hint: your work must be original and this section lists all the references).

4. An optional Appendix where you can present your calculations if any are necessary [ Supports the 1500 word essay, so can help you score top marks in point 2 above] This is not part of the word count

5. Presentation. A well presented work is essential [5 marks]




BackgroundWork:

1. Inquire about the Samsung from their official UK investor relations page and any other reputable source of information

2. Inquire into their competitors and any other external pressures they face

3. Use the resource on Harvard referencing on your portal

4. Refresh your knowledge on Executive style reports






Marking Criteria

1. Executive summary20%

How well is the executive summary written? Does it deliver a punchy and assertive statement? Does it sell your work?

2. Originality of discussion and ideas 20%

How much of this work is your own in terms of ideas? Did you think of unconventional ideas, new things? What is the wow factor, how does it bring new ways of analysing things?

3. Argument Justification...