Ensayo tennis
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Publicado: 19 de marzo de 2011
THE STORY BEGAN:
The beginnings were in the railway industry, but it was not long before motorised transport was to dramatically impact Castrol’s future.
A range of motor oils was developedfor cars, aeroplanes and boats.
It was the aviators who first took to the Castrol brand in a big way. Castrol R, a special blend which continued to work at extremely high altitude became the oil touse amongst aviators.
Léon Delegrange, winner of the 1909 Doncaster aviation meeting
LAND SPEED RECORDS:
Sir Charles Wakefield,the founder of Castrol, saw this as a way of getting theCastrol name in front of motorists.
He started to sponsor air races and record breaking and then publicised the many successes – this was the beginning of Castrol
marketing as we know it today.
The1920s and 1930s were the era of land speed records. Castrol was involved in 20 of the 23 world records.
Henry Seagrave broke the 200mph barrier in 1927 in the Sunbeam
WATER SPEED RECORDS:Throughout the thirties, Castrol
lubricated numerous successful water speed records.
Charles Wakefield financed the building of one of the most famous – Miss England III. Kaye Don reached 119 mph inMiss England in 1932.
Charles Wakefield (left) and Kaye Don (right) beside Miss England III
PIONEERING WORK WITH MERCEDES:
In the fifties, Mercedes approached Castrol to develop a racing oil fortheir new W196 Formula 1 car – Castrol R20 was born. The new car won on its first outing in 1954 with
Juan Manuel Fangio at the wheel.
WORKING WITH OTHER
MANUFACTURERS: During the 60s and 70sCastrol
worked with many car manufacturers in motorsport including BMW, Mercedes,Saab, Volvo, BMC (Mini), Ford, Toyota, VW and Audi. When Honda decided to take part in Grand Prix Bike racing they alsoapproached Castrol.
This was the start of a long successful relationship.
Jim Redman (Honda) wins by 0.2 seconds from Mike Hailwood at the
Italian 250cc GP (1961)
TECHNOLOGY FIRSTS:...
The beginnings were in the railway industry, but it was not long before motorised transport was to dramatically impact Castrol’s future.
A range of motor oils was developedfor cars, aeroplanes and boats.
It was the aviators who first took to the Castrol brand in a big way. Castrol R, a special blend which continued to work at extremely high altitude became the oil touse amongst aviators.
Léon Delegrange, winner of the 1909 Doncaster aviation meeting
LAND SPEED RECORDS:
Sir Charles Wakefield,the founder of Castrol, saw this as a way of getting theCastrol name in front of motorists.
He started to sponsor air races and record breaking and then publicised the many successes – this was the beginning of Castrol
marketing as we know it today.
The1920s and 1930s were the era of land speed records. Castrol was involved in 20 of the 23 world records.
Henry Seagrave broke the 200mph barrier in 1927 in the Sunbeam
WATER SPEED RECORDS:Throughout the thirties, Castrol
lubricated numerous successful water speed records.
Charles Wakefield financed the building of one of the most famous – Miss England III. Kaye Don reached 119 mph inMiss England in 1932.
Charles Wakefield (left) and Kaye Don (right) beside Miss England III
PIONEERING WORK WITH MERCEDES:
In the fifties, Mercedes approached Castrol to develop a racing oil fortheir new W196 Formula 1 car – Castrol R20 was born. The new car won on its first outing in 1954 with
Juan Manuel Fangio at the wheel.
WORKING WITH OTHER
MANUFACTURERS: During the 60s and 70sCastrol
worked with many car manufacturers in motorsport including BMW, Mercedes,Saab, Volvo, BMC (Mini), Ford, Toyota, VW and Audi. When Honda decided to take part in Grand Prix Bike racing they alsoapproached Castrol.
This was the start of a long successful relationship.
Jim Redman (Honda) wins by 0.2 seconds from Mike Hailwood at the
Italian 250cc GP (1961)
TECHNOLOGY FIRSTS:...
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