Entendiendo PhiloGraphics

Páginas: 6 (1294 palabras) Publicado: 8 de octubre de 2013
Pagina: http://www.wired.com/design/2013/05/philographics/#slideid-148953
Texto Original
Carreras takes larger-than-life ideas and visualizes them, reducing the coursework of collegiate studies into basic colors and shapes. What’s left are minimal yet clever illustrations, like two overlapping circles (dualism), two different colored heart shapes on a yellow background (existentialism), andlayered blue circles with a white dot in the middle (deductionism), that help your brain fill in the rest of the concept after reading the short description.
Philographics started out with 26 posters and has since grown to 95 designs and a highly funded Kickstarter campaign. His first illustration was for determinism, done when he had the idea to show the theory using cascading dominoes. Thatsparked the idea to make the project into a journal to explain philosophy to a younger, more visually literate audience. While Carreras is a philosophy buff, he realizes many people now see the theories as archaic ideas only uttered in lecture halls.
“I wanted to make philosophy look better, to feel more contemporary and relevant,” Carreras says. “For me shapes and colors are a way to communicate, away that can break through language and age barriers. As a graphic designer, this is the only way I knew.”
At first Carreras only focused on shapes, but once he experimented with gradients and colors in his initial designs, he realized how color could show stress between the different theories. As his illustrations evolved, so did his personal design style.
“I’ve learned a lot about the use ofvisual elements and I’ve became very sensitive with the semiotics of color and shapes,” Carreras says. “I learned that by using and abstract language, the result becomes open to interpretation and everyone can find their own meaning according to their own knowledge and experience.”
Carreras started the campaign to fund a postcard packet and a book for the complete collection of designs, hoping tocreate a visual dictionary for philosophy terms. It’s his way of making the project more accessible to everyone, including students and professors who might want to use the designs as teaching tools. Some hardcore philosophy critics might call the designs crude and oversimplified, but Carreras says his goal is to get people talking about these big ideas again outside the halls of academia.
“Forme the most important thing is to make people curious about the theories,” Carreras says. “They might learn something on the way too, but I think people can react to color in an instinctive way, they judge it even without noticing it. I want people to do the same with these concepts—to react to them just as instinctively.”
TRADUCCION
Carreras toma ideas más grandes que la vida y las visualiza, loque reduce el trabajo del curso de estudios universitarios en colores básicos y formas. Lo que queda son ilustraciones mínimas incluyendo un todo , como dos círculos superpuestos ( dualismo ) , dos diferentes formas de corazón de colores sobre un fondo amarillo ( existencialismo ) , y los círculos azules capas con un punto blanco en el centro ( deducsionismo ) , que ayudan a su cerebro acompletar el resto del concepto después de leer la descripción breve .

Philographics comenzó con 26 carteles y ha crecido desde entonces a 95 diseños y una campaña bien financiada de KickStarter. Su primera ilustración fue para el determinismo, hecho cuando tuvo la idea de mostrar la teoría usando dominós en cascada. Eso provocó la idea de hacer el proyecto en un diario para explicar la filosofía a unpúblico más joven, más visualmente alfabetizada. Mientras Carreras es un aficionado a la filosofía, se da cuenta de que muchas personas ahora ven las teorías como ideas arcaicas sólo pronunciadas en las aulas .

" Yo quería hacer filosofía se vea mejor , sentirse más actual y relevante", dice Carreras. "Para mí, las formas y los colores son una forma de comunicación, de manera que puede romper...
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