Estrategia de formulacion

Strategy formulation
* Planning based on technical, commercial, financial and organizational capacity.
* Guidelines: restrictions in external and internal fields; trade opportunities of the external demand.
* Products definitions, comparative and competitive advantages.
Strategies operative implementation
* Implementation of a good, rational and dynamic organizational structureand international trade.
* Market definition and consumer segments massive or selective.
* Definition of the marketing system to use
* Direct export through subsidy, import – distributors
* Export through investment (maquila, raw materials, supplies) joint ventures
* Export through transfer of technology and brand
* Obtaining financial funds for productionand/or foreign sale (financial resources)
* Quality assurance systems and management
* Sequence of programmed operative phases
* Research findings
Strategy phases
* Selection of target market based on the knowledge by intelligence system
* Features: domestic production, ways of market penetration
* Regular evaluation of results
*Correction of deviation
* Rethinking of goals
Introduction strategies to international markets
* Price strategies
* Prices will be established on the basis of a wide experience for the export market
* Price placement will be made according the country where you want to export.
* Kind of products, competitive conditions and others strategic factors will determinatethe price in the target country.
* Prices can’t ever be based only on domestic criteria
* Objectives in the price placement
* Prices can be seen as an active instrument in the strategy
* Prices will work to seek the maximum profit in introduction to a new market
* Prices can be regarded as a static element in decision-making
* The company willbe satisfied on selling everything they can at a fixed price without changing it for export
* The consumer's final price must be checked to ensure a right market penetration
* Profits and marginal profits must be controlled country by country, product by product and by any kind of transaction
* Competition's prices must be controlled constantly
* In no way theprices will be sold below cost
* It won't be sold with surcharges because it couldn't be commercial
* International cost factors
* Taxes and tariffs: always affect the consumer's final price. These are for identify some kind of products or to benefit some sub-region market products
* Inflation: in countries with constant inflation, many products are sold below originalcost. Prices must be rechecked constantly not to become a loss.
* Devaluations: in the countries which allowed establishing the price on foreign exchange, in order to change it day by day
* Transport, insurance and storage costs: cost will directly affect on these three factors depending on the distances, the means and the time to be sold
* Use of free areas to keep or tolower the prices
* Tax can be lower
* If it assemble in free areas, the cost of work force will be lower
* Transport cost (as insurance) will be lower
* If packaging or other parts might be used in free area, this would reduce costs
* Dumping: selling items below cost. The price is kept locally and is reduced in foreign countries.
* Cartel: when severalcompanies produce similar products and control the market price.
* n International Marketing, there is a slogan that says:
“We must produce what will be exported, rather than seeking to export what we produce” Only applies to mass consumer products
* Product strategy
Different kinds of export market lead us to follow 2 ways of action:
* Take the products to foreign market...