Estrategia Empresarial

Evaluation of Strategic Management and Implementation on Corporate Environment


Abstract

Strategic management is the process of decision making which have high medium term to long term impact on activities of the organization including the implementation of those decisions to create value for customers and key stakeholders and to outperform the competitors. In this work you will see thatstrategic management has three elements such as strategic analysis, strategic choice and strategic implementation. Strategic analysis gives the idea to understand the strategic position of the organization. It is an ongoing activity of organization. Strategic analysis gives the clear picture of the changes in the environment and how these changes affecting the organization and its activities. Itgives idea about the resources and competencies present and their contribution to competitive advantage and development of new opportunities.








Evaluation of Strategic Management and Implementation

Strategy is a broad based formula for how business is going to compete, what its goals should be, and what policies will be needed to carry out these goals. The essence of formulatingcompetitive strategy is relating a company to its environment.
Porter (1980), Competitive Strategy. The definitions of strategy change from scholar to scholar. There is no agreed way to define strategy as the interpretations of each writer are based on methodological preference (Robson, 1997). The above definition is an example of Porters stance on what a strategy is.
Body
Strategic planningStrategic management is concerned with deciding on strategy and planning on how that strategy is to be put in to effect via:

• Strategic Analysis
• Strategic Choice
• Strategic execution

Strategic planning is a continual process within an organisation, the people responsible for the success of strategic planning outline the desired future, then devise a strategy for making it happen.Strategic planning by its very nature is adaptive and the devisor is always developing it to be relevant for the future. Key environmental factors are predicted and their influence on the organisation looked at and then optimum measures are taken so the organisation can benefit from these environmental factors.
Business planning and strategic planning are two different things. Business plans areusually for an outside audience where the strategic plans are developed for internal purposes. Also strategic plans look at the 'bigger picture' where business planning looks at certain elements of an organization.
Dicussion
Composition of a Strategic Plan
Strategic plans are generally made up of one or more interconnected elements; Vision, mission, Values, assessment, goals/objectives,strategy and outcomes. They also incorporate strategic management principles and models. A possible example of a strategic plan follows:
The Vision shows the dreams of the organization and broadly capture future services, markets and structures but do not go in to great detail. The Mission outlines customers, competitors and markets. It shows "a desired position in a predicted future world" and a"bulls eye or target of the strategy"(Yavitz & Newman, 1982). "A mission should not commit a firm to what it must do in order to survive but what it chooses to do in order to thrive" (Ackoff, 1986). Values are what the company believes to be true; values offer guides for staff on how to act within the company and ethical standards for all the stakeholders. Values set the company apart from itscompetitors and show the integrity of the organization. Assessments of the organization are the outside and inside forces, which will affect the company in making its mission and vision successful.
These can be carried out in an environmental scan, which includes the following components:
*Internal analysis of the firm
*Analysis of the firm's industry (task environment)
*External macro...