Estrategias De Starbucks

Starbucks Marketing Strategy
Unconventionally Effective
By studying the Starbucks Marketing Strategy you will be able to apply the principle of success that worked for them in a big way. Thehistory of Starbucks and its expansion give this company the respect of being a model for other businesses to look up to. Why not take full advantage of this icon?

From only one store more than 30years ago in Seattle to its still growing empire today with thousands of outlets in the United States and in foreign countries, the Starbucks Coffee Company is no doubt a well-known success story allover the world.

The fact that it started as a small business enterprise that was able to continuously multiply over the years can be a huge motivation for small businesses anywhere in the world.Many business schools have studied the Starbucks marketing strategy and the business, itself, and have tried to detail why such techniques have worked for this company.

Many points can be attributedto the success of this innovative company from the holistically slanted Starbucks Mission Statement to the environmentally conscious Starbucks Corporate Social Responsibilty statement. But one thingis certain, if Starbucks comes up with a new viral marketing campaign - others companies should start taking notes.
Uniquely Starbucks Coffee Company
The Starbucks marketing strategy is not onecommonly seen in many businesses today. Did you ever realize that it’s rare (if not none) for you to find a Starbucks ad in a billboard, ad space, newspaper or poster in places where you can expectto see advertisements for most other establishments, even huge ones like McDonalds?

Now, Starbucks Coffee Company didn’t just go for unconventional marketing strategies for the fun of it. Theythought real hard about promoting their company, and have decided that Starbucks is more likely to benefit if it employed unconventional strategies (see viral marketing examples to see how others do...