estrategias de ventas

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February 19 2014 16:45
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19 February 2014

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1. PROPUESTA DE HERRAMIENTASALTERNATIVAS UTILEZ EN LA PLANEACIÓN ESTRATEGICA:
ESTUDIO DE CASO NEGOCIO DE SERVICIOS Y SU UBICACION/ALTERNATIVE TOOLS PROPOSED
IN STRATEGIC PLANNING: BUSINESS LOCATION CASE STUDY............................................................

1Bibliografía........................................................................................................................................................ 8

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PROPUESTA DE HERRAMIENTAS ALTERNATIVAS UTILEZ EN LA PLANEACIÓN
ESTRATEGICA: ESTUDIO DE CASO NEGOCIO DE SERVICIOS Y SU UBICACION/ALTERNATIVE
TOOLS PROPOSED IN STRATEGIC PLANNING: BUSINESS LOCATION CASE STUDY
Enlace de documentos de ProQuest
Resumen: This research focused on measuring perceived characteristics neededby experts, in the context of
locational methods used by companies before they started operation, using new approaches in strategic
planning management: fuzzy logic. Several detailed procedures have been depicted to operate with fuzzy
techniques, which may be applied to empirical research by a wide range of researchers in this field. This
empirical study showed that fuzzy logic is anattractive method to increase the value of the information collected
from experts' evaluations in locational field, by improving the final decision. The implemented procedure
overcomes the disadvantages of the research focused on the third-person approach, and minimizes the
categorization and interaction bias derived from the relationship between verbal and numerical labels. Results
illustrate theadvantages of this method as a tool to improve strategic planning management through this
important task "companies location". [PUBLICATION ABSTRACT]
Enlaces: Más en ebrary
Texto completo: Headnote
ABSTRACT
ALTERNATIVE TOOLS PROPOSED IN STRATEGIC PLANNING: BUSINESS LOCATION CASE STUDY
This research focused on measuring perceived characteristics needed by experts, in the context oflocational
methods used by companies before they started operation, using new approaches in strategic planning
management: fuzzy logic. Several detailed procedures have been depicted to operate with fuzzy techniques,
which may be applied to empirical research by a wide range of researchers in this field. This empirical study
showed that fuzzy logic is an attractive method to increase the value ofthe information collected from experts'
evaluations in locational field, by improving the final decision. The implemented procedure overcomes the
disadvantages of the research focused on the third-person approach, and minimizes the categorization and
interaction bias derived from the relationship between verbal and numerical labels. Results illustrate the
advantages of this method as a tool toimprove strategic planning management through this important task
"companies location".
JEL: M10, C02
KEYWORD: Fuzzy Logic, Localization models, Administrative Strategic Planning,
(ProQuest: ... denotes formulae omitted.)
INTRODUCCIÓN
Las organizaciones actuales se enfrentan continuamente a cambios en el entorno, el cual se vuelve cada vez
más competitivo, donde la globalización ha pasadode ser un concepto a ser una realidad (Chingping &Montri,
2005). Es ahora común ver a empresas internacionales por competir por un mercado globalizado. Esto provoca
que la planeación estratégica ocupe una un lugar cada vez más importante para las empresas. Dentro de las
dediciones estratégicas a las que se enfrentan las organizaciones, están aquellas relacionadas con la
localización de...