Estudiante

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JASON ARCOS VALDERRAMA

FABIAN CHARRIS CABALLERO

KAREN RAMOS DAZA

International Sales Management

JUAN CARLOS SAENZ

International Business

9th semester

FUNDACION UNIVERSIDAD DEL NORTE

ESCUELA DE NEGOCIOS

2010

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COMPANY OVERVIEW[1]

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Nike, Inc.  is a major publicly traded sportswear and equipment supplier based in the United States.The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are theonly Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.

The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, AirJordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International,Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognizedtrademarks of "Just do it" and the Swoosh logo.

Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts,baselayers etc. for a wide range of sports including track & field, baseball, ice hockey, tennis, Association football, lacrosse, basketball and cricket. Nike Air Max is a line of shoes first released byNike, Inc. in 1987. The most recent additions to their line are the Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors. In 2008, Nike introduced the Air Jordan XX3, a high performance basketball shoe designed with the environment in mind.

Nike sells an assortment ofproducts, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading,aquatic activities, auto racing and other athletic and recreational uses.

MISION

To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete

VISION

Being recognized around the world at the FIFA 2010 world cup and the next 10 years, as the main brand which will be providing the majority of equipment by adding new tendencies and designs into themarket.

SLOGAN FOR THE FIFA WORLD CUP PRODUCTS CAMPAIGN

“Face the nation, face the world, face the universe” Nike™

OBJECTIVES OF THE CAMPAIGN

• Position new products into the market, to become this brand not only as the sponsor of the football team but also the one who sell the same design to the customers.

• Look for new clients in the market. Because this campaign will be aperfect way to bring more customers, the ones who love football and their dream is to use what their heroes use.

• This campaign is not just to promote the FIFA World Cup also to position the brand into the world like the brand that has specific and different designs of the team players around the word, this campaign is going to be for all the events about sports and will make them reach...