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NIKE
Good evening I am going to talk about Nike’s company; Nike was founded in 1962 by Phil Knight and Bill Bowerman, this company sells clothes, shoes and other sport items. Nike manufactures abroad range of sports equipment; Nike’s first product was racing shoes. Now a day Nikes manufactures shirts, short trousers etc for different kind of sports like baseball, basketball, hockey, socceramong others. Nike has added a small group of products like Nike 6.0, NYX Nike and Nikes SB shoes designed for skateboarding.
THE NIKE MISSION
To bring inspiration and innovation to every athlete in theworld.
*If you have a body, you are an athlete. - Bill Bowerman
while Nike’s vision is
“to carry on his legacy of innovative thinking, whether to develop products that help athletes of everylevel of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.”
CONSUMER AFFAIRS MISSION
To represent thehighest service standard within and beyond our industry, building loyal consumer relationships around the world.
2012 ANNUAL REPORT
The power of the NIKE, Inc. portfolio delivered solid results inFY2012. A relentless flow of innovation in product, services and at retail demonstrated our ability to expand the business worldwide. While macro-economic challenges will continue for every company, weremain clear on our growth opportunities and committed to serving athletes, consumers and our shareholders.
NIKE’S MAJOR COMPETITORS
Reebok, Adidas, UnderArmor or Puma. Any company that producesathletic footwear or athletic apparel is a competitor to Nike (besides Hurley, Converse, Bauer and Umbro, who are owned by Nike).
MANUFACTURING
All of Nike’s footwear is manufactured outside the UnitedStates in factories of China, Vietnam, Indonesia and Thailand. The main raw materials Nike uses are rubber nylon and leather.

Marketing and advertising
Nike places a significant weight on...